Preview

Idea Cellular Brand

Powerful Essays
Open Document
Open Document
4260 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Idea Cellular Brand
Idea Cellular

1. Company History 3
2. Idea Service Areas 4
3. Company History 5
4. Idea’s Values 8
5. Idea’s Promoters 11
6. Brand Information 12
6.1 Brand Identity 12
6.2 Brand Image 13
6.3 Brand Communication 13
6.4 Taglines 15
6.5 Advertisement Campaigns 15
7. Conclusion 20

1. Company History

Idea Cellular is a part of the US $24 billion Aditya Birla Group and a leading GSM mobile services operator with licenses to operate in 13 telecom service areas in India. The company has operations in Delhi, Himachal Pradesh, Rajasthan, Haryana, Uttar Pradesh (W) & Uttaranchal, Uttar Pradesh (E), Madhya Pradesh& Chhattisgarh, Gujarat, Maharashtra & Goa, Andhra Pradesh and Kerala with the planned expansion into Mumbai, Bihar &Jharkhand. Idea’s footprint will cover nearly 70 percent of India’s telephony potential. Idea Cellular had 16.13 Million subscribers as on June30, 2007, and had a market share of 15.4 percent as on June 30, 2007 in its 11 service areas of operation.
IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March 2007.

IDEA Cellular is a leading GSM mobile services operator in India with over 58 million subscribers, under brand IDEA. It is a pan India integrated GSM operator covering the entire telephony landscape of the country, and has NLD and ILD operations.
A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, in an increasingly segmented market. From basic voice & Short Message Service (SMS) services to high-end value added & GPRS services such as Blackberry, Datacard, Mobile TV, Games etc -IDEA is seen as an innovative, customer focused brand.

IDEA offers affordable and world-class mobile services to varied segments of mobile users. Be it high end users, or low-end, price sensitive consumers -
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Glt-1 Analysis
    • 1181 Words
    • 5 Pages

    Glt-1 Analysis

    In addition, telecommunications in India has become one of the fastest growing telecom markets in the world. Urban tele density now exceeds 100% and rural tele density is steadily growing. In 1994, mobile cellular was introduced and as of 2013, it has 893,862 million subscribers, and telephone main lines totaling 31.08 million in 2012 according to the CIA database. In 2011, broadcast media had more than 100 million homes that had access to cable and satellite TV.…

    • 1181 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Verizon Grand Opening Essay
    • 672 Words
    • 3 Pages

    Verizon Grand Opening Essay

    promote all of our services and devices. We will show the value of data plans and text messaging…

    • 672 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Supporting Change in an Origanisation.
    • 1468 Words
    • 6 Pages

    Supporting Change in an Origanisation.

    The main customers are consumer based, with over 90% of them choosing smartphones, were they are increasingly opting for all-you-can-eat data plans. These plans give the customers the freedom to get the most out of their smartphone, without fear of how much it will cost. 3G aim to be here to help customers discover all the benefits of the mobile internet. They do this by having a network designed for data, and by inspiring people to explore new things, 3G aim to take away any barriers that prevent the customers embracing it. The organisation has also worked hard to make it easier for customers to manage their accounts and their interactions with 3G, by providing unique services that are made possible by the network and the mobile internet access it provides. 3G strives to challenge and change the mobile industry for the benefit of consumers.…

    • 1468 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Vodafone Essar : Marketing Analysis -
    • 1002 Words
    • 5 Pages

    Vodafone Essar : Marketing Analysis -

    the fourth-largest Indian operator. &;Most Respected Telecom Company‘ & apos;Best Mobile Service in the country& Most Creative and Most Effective Advertiser of the Yea.…

    • 1002 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Acquisition of Spice Communication by Idea Cellular
    • 815 Words
    • 4 Pages

    Acquisition of Spice Communication by Idea Cellular

    Idea Cellular to acquire Spice Communication Thursday, July 17, 2008 The company will also pay approximately Rs 544 crore to the Spice group as non-compete fee. Idea and Telekom Malaysia International along with their affiliates will make an open offer for an additional 20 percent stake in Spice. The open offer will be made at a price of Rs 77.30 per share. The boards of Idea and Spice have approved the merger of Spice into Idea. Spice shareholders will get 49 Idea shares for 100 shares in Spice. Idea will make a preferential allotment to Telekom Malaysia of 464.73 million equity shares at a price of Rs 156.96 per Idea share representing 14.99 percent of Idea’s equity capital post allotment. With this acquisition, Idea gains entry into the wireless markets in Punjab and Karnataka, which account for 11 percent in India’s total wireless market. Spice has…

    • 815 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Airtel: the Indian Telecommunication Services Company
    • 292 Words
    • 2 Pages

    Airtel: the Indian Telecommunication Services Company

    Bharti Airtel Limited, commonly known as Airtel, is an Indian telecommunications Services Company headquartered at New Delhi, India. It operates in 20 countries across South Asia, Africa and the Channel Islands. Airtel has GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation & always raises call tariffs. Airtel is the world's fourth largest mobile telecommunications Company with over 261 million subscribers across 20 countries as of August 2012. It is the largest cellular service provider in India, with 183.61 million subscribers as of November 2012.[6] Airtel is the third largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.…

    • 292 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    shubh muhurath
    • 1730 Words
    • 6 Pages

    shubh muhurath

    Idea Cellular has become the topmost company in the telecom sector in India on the basis of the quality of its services. And so in the future also, the company must continue to provide its customers with better facilities for this will help the company to grow and prosper.…

    • 1730 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Swot Analysis of Idea Cellular
    • 2041 Words
    • 9 Pages

    Swot Analysis of Idea Cellular

    Idea cellular, a part of Aditya Birla group, is one of India’s leading GSM mobile services operator.This telecom company has licenses to operate in all 22 service areas. Presently it is operating in 13 circles. Idea Cellular value-added services like GPRS, call conference, GSM, GPS and also provides customized solutions according to business specific needs.With a customer base of 98 million as on August 2011, it is among top 25 telecom companies.Through merger and acquisitions, Idea Cellular has received established service areas for mobile operations. In January 2001 it merged with Tata Cellular, which had service area in Andhra Pradesh. In June 2001, through its acquisition of RPG Cellcom, it received Madhya Pradesh service area. In January 2004 it received service areas of Haryana, Uttar Pradesh and Kerala through its acquisition of Escotel Mobile Communication (Escotel). In 2006 it became part of Aditya Birla Group. Idea Cellular has acquired 40.8% stake in Spice Communication.Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centres servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion. Idea’s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.MilestonesIt received the 'CARE' service in the 'Best Billing or Customer Care Solution' award at the GSM Association Awards in Barcelona, SpainIdea Cellular won an award for the 'Bill Flash' service at GSM Association Awards in Barcelona, Spain.Recent developments:Idea Cellular has tied up with Taiwan’s handset manufacturer HTC offering two touch phone models targeting the premium segment in India. The two Taiwan made models called…

    • 2041 Words
    • 9 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Marketing Strategies of Idea Cellular
    • 271 Words
    • 2 Pages

    Marketing Strategies of Idea Cellular

    (III) Highest share of Rural Costumer Base- Idea has the highest share of rural sub Comapscribers as percentage of total subscribers among GSM players. Not surprisingly, It’s avg revenue per user is lower than the competition.. During Oct-Nov 2010, Idea’s ARPU was Rs. 126.9 compared to Airtel(150.37) and Vodafone(127.7). But with profits growing at a compounded annual growth rate of more than 70 pc, it would be hardly…

    • 271 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Airtel Efficiency Analysis
    • 1358 Words
    • 6 Pages

    Airtel Efficiency Analysis

    The 70GB free data that Idea Cellular is offering, is for its 3G users for a period of 70 days. Additionally, the company is also offering free local and STD Idea to Idea calling, with a limit of 300 minutes per day and 1,200 minutes per week. After the daily or weekly limit is exhausted by the user, they will be charged at 30 paise per minute. The pack also includes 3000 minutes of local and STD calls on other networks. There is also a 1GB FUP limit on data usage and the user will be charged once the limit for the day is exhausted. The latest Idea offer to take on Reliance Jio is the new Rs 453 prepaid pack, which provides 84GB of data for 84 days, with 1GB daily data…

    • 1358 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Idea Project Report
    • 9443 Words
    • 38 Pages

    Idea Project Report

    IDEA Cellular is a leading GSM mobile services operator in India with over 53 million subscribers, under brand IDEA. It is a pan India integrated GSM operator covering the entire t elephony landscape of t he count ry. The company also has a presence in t elecom infrast ruct ure market t hrough a st ake in Indus Towers and ot her subsidiaries.…

    • 9443 Words
    • 38 Pages
    Powerful Essays
    Read More
  • Good Essays

    Idea Business Model
    • 1316 Words
    • 6 Pages

    Idea Business Model

    When Aditya Birla Group took over, Idea’s new management reoriented the company’s strategy to focus network expansion mostly in India’s remote areas where demand is both high and underserved. The company also built a distribution network of 1,520 branded service centers and more than 700,000 multi-brand retail outlets around the country as of March, 2009. These investments have enabled Idea to serve customers at the base of the economic pyramid by bringing coverage to rural areas and achieving economies of scale that help keep prices low. Idea’s approach has also included a suite of products and services customized to meet the needs of rural and low-income consumers. For example, Idea has launched small recharge sachets in denominations as low as $0.20. The company provides value-added services such as “music on demand,” which has been particularly successful in rural areas where FM radio does not reach. Idea’s media and advertisement campaigns are also conducted primarily in local languages, to reach out to rural users. Most recently, Idea has been working to extend its reach specifically to consumers who cannot afford their own phones through a Pocket Public Calling Offices (PPCO) project. PPCO is at once a product of Idea’s expansion efforts and a part of its strategy for further growth. The company considers PPCO a commercial project, and as such it was developed via Idea’s standard business development process: concept documentation, management approval, product configuration, testing, and full commercial launch. PPCO is a shared access model in which a mobile phone is used as a public phone operated by a micro-entrepreneur. To develop the model, Idea partnered with IFC to leverage its experience with shared phone projects around the world. Central to the model is a grassroots-level partnership, originally brokered by IFC, with India’s Self-Employed Women’s Association…

    • 1316 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Idea Cellular
    • 354 Words
    • 2 Pages

    Idea Cellular

    Idea cellular is running another series of campaigns under " An idea can change your life " theme.…

    • 354 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Mobile Phone and Broadband Network
    • 1455 Words
    • 6 Pages

    Mobile Phone and Broadband Network

    * Innovative price plans that include cost-saving features such as Free Incoming Local Calls, Per Second Billing, Flat Roaming Rates, All Day Flat Calling Rate, and Free IDD 018 Calls to 18 destinations…

    • 1455 Words
    • 6 Pages
    Good Essays
    Read More
  • Good Essays

    Jio Reliance Case Study
    • 912 Words
    • 4 Pages

    Jio Reliance Case Study

    Jio, the telecom leg of Reliance Industries Limited is a Mumbai-based provider of 4G internet, mobile telephony, broadband services, and digital services in India. On September 5, 2016, Jio commercially launched its 4G services.…

    • 912 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics