Idea Project Report
INDEX
Page No. 1. General Information 5
2. Company Profile 8
3. Marketing Department of the Company 15
4. Retailer’s Network Management 21
5. Market Research 36
6. Future Plans 66
7. Mile Stone 67
8. SWOT Analysis 70
9. Suggestion 73
10. My Observation 74
11. Conclusion 75
12. Bibliography 76
CONTENTS
Page No.
1. Introduction 6
2. Overview - !dea Cellular Limited 8 3. Vision 10
4. History & Development of the Company 11
5. Achievements & Accredit ions 13
INTRODUCTION
Idea Cellular (Idea) is one of t he leading providers of wireless communicat ion services in India. The company is part of t he Adit ya Birla Group. It provides wireless and long dist ance voice and internet services to consumer and enterprise markets.
IDEA Cellular is a leading GSM mobile services operator in India with over 53 million subscribers, under brand IDEA. It is a pan India integrated GSM operator covering the entire t elephony landscape of t he count ry. The company also has a presence in t elecom infrast ruct ure market t hrough a st ake in Indus Towers and ot her subsidiaries.
The company primarily operat es in India. It is headquartered in Mumbai, India. The company recorded revenues of INR 101, 484.1 million ($2,214.4 million) during the financial year ended March 2009 (FY2009), an increase of 50.6% over 2008.
The operating profit of the company was INR14, 314.3 million ($312.3 million) in FY2009, an increase of 2.8% over 2008. It s net profit was INR9, 008.7 million ($196.6 million) in FY2009, a decrease of 13.6% over 2008.
AT&T is among the premier voice, video and data communications companies in the world, serving businesses, consumers, and government. The company runs the largest, most sophisticated communications network in the U.S.,
Page No. 1. General Information 5
2. Company Profile 8
3. Marketing Department of the Company 15
4. Retailer’s Network Management 21
5. Market Research 36
6. Future Plans 66
7. Mile Stone 67
8. SWOT Analysis 70
9. Suggestion 73
10. My Observation 74
11. Conclusion 75
12. Bibliography 76
CONTENTS
Page No.
1. Introduction 6
2. Overview - !dea Cellular Limited 8 3. Vision 10
4. History & Development of the Company 11
5. Achievements & Accredit ions 13
INTRODUCTION
Idea Cellular (Idea) is one of t he leading providers of wireless communicat ion services in India. The company is part of t he Adit ya Birla Group. It provides wireless and long dist ance voice and internet services to consumer and enterprise markets.
IDEA Cellular is a leading GSM mobile services operator in India with over 53 million subscribers, under brand IDEA. It is a pan India integrated GSM operator covering the entire t elephony landscape of t he count ry. The company also has a presence in t elecom infrast ruct ure market t hrough a st ake in Indus Towers and ot her subsidiaries.
The company primarily operat es in India. It is headquartered in Mumbai, India. The company recorded revenues of INR 101, 484.1 million ($2,214.4 million) during the financial year ended March 2009 (FY2009), an increase of 50.6% over 2008.
The operating profit of the company was INR14, 314.3 million ($312.3 million) in FY2009, an increase of 2.8% over 2008. It s net profit was INR9, 008.7 million ($196.6 million) in FY2009, a decrease of 13.6% over 2008.
AT&T is among the premier voice, video and data communications companies in the world, serving businesses, consumers, and government. The company runs the largest, most sophisticated communications network in the U.S.,
Bibliography: The company primarily operat es in India. It is headquartered in Mumbai, India. The company recorded revenues of INR 101, 484.1 million ($2,214.4 million) during the financial year ended March 2009 (FY2009), an increase of 50.6% over 2008.