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Identification Conformity: Normative Social Influence

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Identification Conformity: Normative Social Influence
naïve participants came up with their own answer, but believed the majority to understand the lines more clearly, leading the participant to trust the group and disregard his original belief.
Identification Conformity
Identification is a second type of conformity, and like compliance, it is also a normative social influence. This type of conformity takes place when a subject changes their private beliefs around a specific type of group, but only while they are in the presence of that same group (Kelman, 1958). For example, when a subject is in the presence of their gym/workout friends, they pledge to stop eating fast food because they truly believe fast food is bad for their health. After the subject leaves the presence of his healthy friends,
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We are also taught that if we do not respect and follow these orders being given to us, then there would be some type of punishment or consequence to face. In some ways obeying and submitting to the commands of authority are good. For example, when a police officer tells an intoxicated driver to get out of their car and follow an intoxication test, following the commands of the police officer would be beneficial for the safety and well-being of the intoxicated driver, as well as others on the roadways. On the other hand, there are times where obedience to authority results in horrendous and immoral acts, such as the Nazis obeying the commands of Hitler. Some of Hitler’s …show more content…
The Nazis were normal, good-hearted people carrying out orders made by Hitler. Hitler’s atrocities, which included concentration camps, stealing property from Jews, and mutilation of gypsies and homosexuals, were all done by obedience. The questioning of obedience to authority is what lead Milgram (1963) to conduct his own experiment. His main aim through this experiment was to observe how far a person would go when it came to causing harm to another individual due to the obedience of an authoritative figure. Milgram’s experiment studied the effects of obedience an object (experimenter) can have on a subject (teacher). The experiment consisted of an experimenter, teacher, learner, and a simulated shock generator. The shock generator had various levels of voltage ranging from 15 volts to 450 volts. The amount of voltage is verbally described as ranging from slight shock to the most dangerous: severe shock. The teacher of the experiment is lead to believe that the purpose of the experiment is to study what affect punishment has on memory. The victim who is receiving the shock is

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