Identify and Evaluate Marketing Opportunities
IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES
Kentucky Fried Chicken
(KFC)
DIPLOMA OF BUSINESS
Candidate 's Name : | M. Turab Hussain | Assessor 's Name : | | Student ID : | | | | | | Submission Date: | |
Table of Content
History
KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands, Inc., headquartered in Louisville, Kentucky, United States .Founded by Col. Harland Sanders, KFC is known mainly for his fried chicken, which is usually served in a bucket.
Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin, Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In the early 1950s, he began travelling the United States and met with Pete Harman in Salt Lake City, Utah, and in 1952 co-founded the Kentucky Fried Chicken restaurant is the first in the world (his first restaurant does not use that name). Sanders sold the entire KFC franchise in 1964 worth 2 million USD, which has since been resold three times. Ultimate owner is PepsiCo, which incorporate them into the company Tricon Global Restaurants division, now known as Yum! Brands, Inc. In 1997, Tricon form PepsiCo separately.
In Indonesia, sole franchisee of KFC is PT. Fast-food Indonesia, Tbk ( IDX : FAST ), which was founded by Gelael Business Group in 1978, and registered as a public company since 1994 . Indonesia’s first KFC restaurant opened in October 1979 in Jalan Melawai, Jakarta.
Vision
Our aim is to put a smile on people 's faces around the world and give every customer a special experience on each occasion. Our vision is that our jobs will be the best in the world for those committed to serving great food and looking after customers better than anyone else. Our values are what we like to call our "How We Work Together" principles. Outlined for you below, they are what we incorporate into everything we do.
Mission
The Kentucky
Kentucky Fried Chicken
(KFC)
DIPLOMA OF BUSINESS
Candidate 's Name : | M. Turab Hussain | Assessor 's Name : | | Student ID : | | | | | | Submission Date: | |
Table of Content
History
KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands, Inc., headquartered in Louisville, Kentucky, United States .Founded by Col. Harland Sanders, KFC is known mainly for his fried chicken, which is usually served in a bucket.
Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin, Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In the early 1950s, he began travelling the United States and met with Pete Harman in Salt Lake City, Utah, and in 1952 co-founded the Kentucky Fried Chicken restaurant is the first in the world (his first restaurant does not use that name). Sanders sold the entire KFC franchise in 1964 worth 2 million USD, which has since been resold three times. Ultimate owner is PepsiCo, which incorporate them into the company Tricon Global Restaurants division, now known as Yum! Brands, Inc. In 1997, Tricon form PepsiCo separately.
In Indonesia, sole franchisee of KFC is PT. Fast-food Indonesia, Tbk ( IDX : FAST ), which was founded by Gelael Business Group in 1978, and registered as a public company since 1994 . Indonesia’s first KFC restaurant opened in October 1979 in Jalan Melawai, Jakarta.
Vision
Our aim is to put a smile on people 's faces around the world and give every customer a special experience on each occasion. Our vision is that our jobs will be the best in the world for those committed to serving great food and looking after customers better than anyone else. Our values are what we like to call our "How We Work Together" principles. Outlined for you below, they are what we incorporate into everything we do.
Mission
The Kentucky