A stereotype is a group concept that is usually negative and judgmental in nature. A Stereotype describes a group with certain personality traits and inhibits a more open and reflective understanding about the diversity among any given social group (Perkins 1997). Stereotypes work because they re-present a view in reality that we all recognize, otherwise they would fail to work as stereotypes (Lacey 2009). In today’s society most people believe everything they hear, and categorize people based on false standards that religion, the media and the government have given them and told them is right. Gender and racial inequalities, for example, are socially constructed and it is something we are automatically born into. Breaking away
References: *Croteau,David, Hoynes, William, Milan, Stefania, 2012, Media/Society: Industries, Images, and Audiences, SAGE Publications Inc., California. *Lacey, N. 2009, Image and Representation: Key Concepts in Media Studies, Second Edition, Hampshire, Palgrave Macmillan. *Lane, Dr. Karen, 2013,Topic 4: Discourse Analysis, Deakin University, May 27th 2013 <https://d2l.deakin.edu.au/d2l/le/content/176579/viewContent/1731294/View> *Lane, Dr *Lane, Dr. Karen, 2013, Topic 3: Ideology, Deakin University, May 27th 2013 <https://d2l.deakin.edu.au/d2l/le/content/176579/viewContent/1731293/View> *Lane, Dr Noble, G, & Watkins, M. 2003, ‘So, how did Bourdieu learn to play tennis? Habitus, consciousness and habituation.’ Cultural Studies, vol. 17, Issue 4, p520-538. *O’Shaughnessy, M. and Stadler, J. 2008, ‘Narrative structures and binary oppositions’, Media and Society, 4th edition, south Melbourne, Oxford University Press *Ouellette, L *Perkins, T. 1997, ‘Rethinking Stereotypes’ in O’Sullivan T. and Jewkes Y. (eds), The Media Studies Reader, London, Hodder Arnold. Shilling, C, 1993, ‘The body and social theory’ Sage publications Inc, California