Ideology Behind Pop Culture

The reason why we should study the ideologies, more specifically in popular culture, is because of the impact that popular culture has on the youth of today. Pop culture is everywhere, whether we like it or not. It infiltrates every nook and cranny, starting from phones, books, and tv shows, and by understanding the ideology behind pop culture, one could utilize this information to understand the methodology behind what the intended ideology of pop culture entails. Understanding ideology, a system of concepts and relationships and understanding the cause and effect (Conley 83), can lead to an easier time manipulating a message as a strong foundation of their youth. Children, in this generation, are glued in front of a screen be it before school, after school, or before bed time, pop culture is always a click away.
Ideologies have been in place since the beginning of time. When looking at even the most ancient civilizations, they had set ideologies that they followed and if they went against them, they would be killed, or worse, the empire would crumble. For example, if an ancient society had a ruler and the ideology behind this emperor was that the ruler was divine and all powerful, but then his peers challenged that ideology, then their empire would have collapsed. Similarly, in the text book, they mention coach ticket buyers of an airplane helping themselves to the first class section of the plane. The airline would slowly lose people buying expensive first class tickets and buying cheaper tickets, while still enjoying the luxuries of first class. This would result in the airline loosing revenue and ultimately lead to their