Ideology Between Audience And Society

Ethics and ideology are foundations to the relationship between designer, audience and the society. Designers look at ethics and ideology among audience and society to communicate messages effectively. Whereas society creates its’ own ethics and ideology to influence the actions of designers and audience living in that era. The role of ethics and ideology shifts depending on the group that the essay is investigating. Designer and audience have indirect impact on ethics and ideology by reverberating what is already there. Society has a more direct impact on ethics and ideology which imposes indirect later influences on designer and audience.
Ethics and ideology is crucial in helping designers create effective advertisements that communicate
Can designers create successful advertisements without being ethical? The answer lies within these modern advertisements. Sex appeals are still utilized by well-known brands in these following advertisements to provoke, sparking controversies in the media. These images are unethical when being analyzed under modern, feminist views. Despite this fact, they are visually striking to the common audiences due to their use of subtle messages and stereotypes of women. If the only main focus of designers were to gain attention then these advertisements have already been successful in that
Paul, MN: Impact Publishing, 1960)

The audience then perpetuates these new ethics and ideologies to everyone around them. Ethics and ideologies become mediums in which the audiences amplify common beliefs created by the dominant social group. This idea can be better understood through Marx’s emphasis of ideology “The dominant ideas, are those which work in the interests of the ruling class, to secure its dominance” (Branston, Gill; Stafford, Roy 2010). In this example, the government is our dominant social class whom imposes Anti-Communism idea on its citizens to secure its’ position during the Cold War.
In conclusion, ethics and ideology improve the relationship between designer, audience and society by repeating the process of creating, spreading similar values. These groups are connected together through the recycling of ethics and ideology from one generation to the next. The relationship between designer, audience and society become more intertwined as their ethics and ideology become aligned with each