iei about Apple
International Entrepreneurship and Innovation
MGT5180
Date: 27/10/2013
Tutor: Professor Marian Jones
Word count: 4861
Group: 8
Degree:MSC Finance and Mangement
CONTENT
Abstract
This report aims at examining the entrepreneur and entrepreneurship, as well as the inner relationship between them from the angle of the principle theories of entrepreneurship and innovation. The major approach adopted is choosing three specific firms and making comparison and contrast. In order to analysis, evaluate and reveal the causes and effects during the period of establishment of each firm，in the process of their internationalization and even in current stage based on the relevant study of literature.
1.Introduction:
In recent years, innovative activities began to occupy the most important role in commercial pattern and it is seen as the basis of competitive advantage (Zahra, 2011). Understanding the role of entrepreneur in starting and developing process of a company is a vital part to acquire knowledge of the fate of the global entrepreneur. The international obstacles and opportunities are specific issues covered several entry mode strategies, which are faced by every international entrepreneur (Hisrich, 2013). However, theories only through specific case study, can be materializated and easily understood .
The general objectives of this report are using knowledge of international innovation to analyze the innovation activities of three entrepreneurs and their firms (include Dean Kamen and Segway, Richard Branson and the Virgin Group and Steve Jobs and Apple Corp). Firstly, comparing and contrasting the three companies and find out similarities and differences in how they start and make a critical evaluation on extent and form of international business activity of the three firms at the current time. Secondly, focusing on how the entrepreneurial Personal factors influenced early development of the firms and strategic vision and planning
MGT5180
Date: 27/10/2013
Tutor: Professor Marian Jones
Word count: 4861
Group: 8
Degree:MSC Finance and Mangement
CONTENT
Abstract
This report aims at examining the entrepreneur and entrepreneurship, as well as the inner relationship between them from the angle of the principle theories of entrepreneurship and innovation. The major approach adopted is choosing three specific firms and making comparison and contrast. In order to analysis, evaluate and reveal the causes and effects during the period of establishment of each firm，in the process of their internationalization and even in current stage based on the relevant study of literature.
1.Introduction:
In recent years, innovative activities began to occupy the most important role in commercial pattern and it is seen as the basis of competitive advantage (Zahra, 2011). Understanding the role of entrepreneur in starting and developing process of a company is a vital part to acquire knowledge of the fate of the global entrepreneur. The international obstacles and opportunities are specific issues covered several entry mode strategies, which are faced by every international entrepreneur (Hisrich, 2013). However, theories only through specific case study, can be materializated and easily understood .
The general objectives of this report are using knowledge of international innovation to analyze the innovation activities of three entrepreneurs and their firms (include Dean Kamen and Segway, Richard Branson and the Virgin Group and Steve Jobs and Apple Corp). Firstly, comparing and contrasting the three companies and find out similarities and differences in how they start and make a critical evaluation on extent and form of international business activity of the three firms at the current time. Secondly, focusing on how the entrepreneurial Personal factors influenced early development of the firms and strategic vision and planning