If it is possible Xiaomi trade in SA
MBA Assignment （Xiaomi model operation in South Africa）
Class Name：International Trade
Teacher：Bill
Class：2013 IMBA
Student：Jack (Zhao Hui)/ SY1305043
Zhao Jun/ SY13050334
Li Mengmeng/ SY13050461
Liu Kefei/SY13050398
Zang Yuting/
Cao Yingfei
Date：2014 12 05
MBA Assignment （Xiaomi model operation in South Africa） 1
Xiaomi model operation in South Africa 3
1. Xiaomi Analysis 3
1.1 Company profile 3
1.2 International expansion 4
2. South Africa PEST Analysis and Cell industry introduction by 4Ps 4
2.1 Political 4
2.2 Economy 5
2.3 Social 6
2.4 Technological 7
2.5 Mobile Industry 8
3. How to operate Xiaomi in South Africa 9
3.1 The smartphone market in SA 9
3.2 What phones South Africans really want 10
3.3 How does Xiaomi benefit S.A. smartphone users? 10
3.4 How to position it? 11
3.5 Business Model in overseas trade 12
4. Risk and Return Analysis by SWOT 13
4.1 Creativeness 13
4.2 Leadership 14
4.3 E-Commerce Channel 14
4.4 Quality Control 14
4.5 Chain Expansion 14
Xiaomi model operation in South Africa
1. Xiaomi Analysis
1.1 Company profile
Xiaomi Inc. founded in April, 2010. As the bar graph illustrate, Xiaomi developed rapidly.
“To infinity and beyond,” said Xiaomi via social media, following the announcement that it was the third-largest smartphone manufacturer in the world. The privately owned Chinese manufacturer shipped between 17.3 million and 18 million smartphone units during the third quarter, according to IDC and Strategy Analytics, giving it almost 6 percent of the global market share.
But competitors quickly stepped in to snatch the accolade away from Xiaomi. Lenovo’s purchase of Motorola Mobility became official on same day, and with its new subsidy, the company has become the third-largest smartphone manufacturer in the world with 8 percent market share, bumping Xiaomi down to fourth. Still, Xiaomi said it has its sights set on raising enough money to become the world’s most valuable private tech firm.
Class Name：International Trade
Teacher：Bill
Class：2013 IMBA
Student：Jack (Zhao Hui)/ SY1305043
Zhao Jun/ SY13050334
Li Mengmeng/ SY13050461
Liu Kefei/SY13050398
Zang Yuting/
Cao Yingfei
Date：2014 12 05
MBA Assignment （Xiaomi model operation in South Africa） 1
Xiaomi model operation in South Africa 3
1. Xiaomi Analysis 3
1.1 Company profile 3
1.2 International expansion 4
2. South Africa PEST Analysis and Cell industry introduction by 4Ps 4
2.1 Political 4
2.2 Economy 5
2.3 Social 6
2.4 Technological 7
2.5 Mobile Industry 8
3. How to operate Xiaomi in South Africa 9
3.1 The smartphone market in SA 9
3.2 What phones South Africans really want 10
3.3 How does Xiaomi benefit S.A. smartphone users? 10
3.4 How to position it? 11
3.5 Business Model in overseas trade 12
4. Risk and Return Analysis by SWOT 13
4.1 Creativeness 13
4.2 Leadership 14
4.3 E-Commerce Channel 14
4.4 Quality Control 14
4.5 Chain Expansion 14
Xiaomi model operation in South Africa
1. Xiaomi Analysis
1.1 Company profile
Xiaomi Inc. founded in April, 2010. As the bar graph illustrate, Xiaomi developed rapidly.
“To infinity and beyond,” said Xiaomi via social media, following the announcement that it was the third-largest smartphone manufacturer in the world. The privately owned Chinese manufacturer shipped between 17.3 million and 18 million smartphone units during the third quarter, according to IDC and Strategy Analytics, giving it almost 6 percent of the global market share.
But competitors quickly stepped in to snatch the accolade away from Xiaomi. Lenovo’s purchase of Motorola Mobility became official on same day, and with its new subsidy, the company has become the third-largest smartphone manufacturer in the world with 8 percent market share, bumping Xiaomi down to fourth. Still, Xiaomi said it has its sights set on raising enough money to become the world’s most valuable private tech firm.