Ife, Efe, and Space Matrix of Coca-Cola
INTRODUCTION
Coca-Cola, the product that has given the world its best known taste was born in Atlanta, Georgia on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. They have a strong management and marketing team, and they produce products that people want and in some cases need. Examples of well-known brands they own include Coke, Sprite, Fanta, Vitamin Water, Minute Maid, Bonaqua and Powerade. Although, even a successful company can come tumbling down, and in order to stay ahead of the competition and to continue revenue growth, we would advise the company to seek out additional business strategies in which will explain in depth in the following sections (our company, 2014).
CURRENT MISSION, GOALS AND STRATGIES:
Coke’s mission is to, “refresh the world, inspire moments of optimism and happiness, and to create value and make a difference.” Coca-Cola believe that they main responsibility is providing customers with refreshing beverages including soft drinks, water, energy drinks, juice and tea to fit any occasion in their daily lives. Coca-Cola signature product, Coke, is a favorite around the world and a wide variety of products are sold in over 200 countries. They use the only the most sophisticated equipment to process and make the products to ensure each glass of coke product it as good as always. Besides, employees are fairly compensated and we practice fair trade in all markets we compete. Coca-Cola values their responsibility to all communities to serve and support many educational programs. Furthermore, The Company’s goals include maximizing growth and profitability to increase shareholders’ wealth and to be globally known as a business that conducts business responsibility and ethically and to accelerate sustainable growth to operate in tomorrow’s world. The strategies that The Coca-Cola Company is
Coca-Cola, the product that has given the world its best known taste was born in Atlanta, Georgia on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. They have a strong management and marketing team, and they produce products that people want and in some cases need. Examples of well-known brands they own include Coke, Sprite, Fanta, Vitamin Water, Minute Maid, Bonaqua and Powerade. Although, even a successful company can come tumbling down, and in order to stay ahead of the competition and to continue revenue growth, we would advise the company to seek out additional business strategies in which will explain in depth in the following sections (our company, 2014).
CURRENT MISSION, GOALS AND STRATGIES:
Coke’s mission is to, “refresh the world, inspire moments of optimism and happiness, and to create value and make a difference.” Coca-Cola believe that they main responsibility is providing customers with refreshing beverages including soft drinks, water, energy drinks, juice and tea to fit any occasion in their daily lives. Coca-Cola signature product, Coke, is a favorite around the world and a wide variety of products are sold in over 200 countries. They use the only the most sophisticated equipment to process and make the products to ensure each glass of coke product it as good as always. Besides, employees are fairly compensated and we practice fair trade in all markets we compete. Coca-Cola values their responsibility to all communities to serve and support many educational programs. Furthermore, The Company’s goals include maximizing growth and profitability to increase shareholders’ wealth and to be globally known as a business that conducts business responsibility and ethically and to accelerate sustainable growth to operate in tomorrow’s world. The strategies that The Coca-Cola Company is
References: (2014), Our Company. Retrieved from http://www.coca-colacompany.com/our-company/ David, F. (2013). Strategic Management A Competitive Advantage Approach. 14th ed Pearson Education, Inc. Fox. (2014). Why you may see your name on a bottle of Coca-Cola. Retrieved from http://www.myfoxorlando.com/story/25742524/why-you-may-see-your-name-on-a-bottle-of-coca-cola Hoistein, W. J. (2011). How Coca-Cola Manages 90 Emerging Markets. Retrieved from http://www.strategy-business.com/article/00093?pg=all Ruddick, G. (2014). Coca-Cola to launch new stevia-flavored drink. Retrieved from http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10890702/Coca-Cola-to-launch-new-stevia-flavoured-drink.html Sayid, R. (2014). Coca-Cola Life to launch in UK as new low calorie alternative to classic brand. Retrieved from http://www.mirror.co.uk/news/uk-news/coca-cola-life-launch-uk-3672697 Smithers, R. (2014). Coca-Cola Life: Coke with fewer calories and less sugar to tackle obesity. Retrieved from http://www.theguardian.com/business/2014/jun/11/coca-cola-fewer-calories-less-sugar Zmuda, N. (2014). Coca-Cola Boosts Media Spending as Demand Slows, CEO Muhtar Kent Defends the Importance of Marketing. Retrieved from http://adage.com/article/news/coca-cola-boosts-marketing-spend-demand-slows/291747/