Ife Matrix Bmw

BMW EXTERNAL FACTORS EVALUATION (EFE)

OPPORTUNITIES
No FACTORS WEIGHT RATING SCORE
1 People nowadays that concern about comfortable, style and satisfaction 0.15 4 0.60
2 Regular or loyal customer towards brand 0.01 2 0.02
3 Low cost of labor 0.05 4 0.20
4 Well known car brand 0.03 3 0.09
5 Offer more model according to customer capability 0.03 4 0.12
6 Demand from customer increase 0.03 1 0.03
7 The development in communication and technology 0.02 2 0.04
8 Unemployment rate declined 0.03 2 0.06
9 Easy to enter the market 0.06 1 0.06

THREATS
No FACTORS WEIGHT RATING SCORE
1 Bargaining power of consumer 0.01 3 0.03
2 Other huge competitors in the market 0.05 4 0.20
3 High cost of car components and spare parts 0.06 4 0.24
4 Price war with competitor 0.03 2 0.06
5 Plagiarism of technology and products 0.06 2 0.12
6 Consumer level of income 0.10 3 0.30
7 High tax rate imposed by a country 0.08 4 0.32
8 Strong competition from other car firm 0.07 1 0.07
9 Changing of customer needs and preferences 0.05 1 0.05 TOTAL 3.15
The result shows, the total weighted is 3.15. it is indicate that response above the average. The company is doing well by taking advantages of external opportunities and avoiding the threats of BMW.

BMW INTERNAL FACTOR EVALUATION (IFE)

STRENGTHS
No FACTORS WEIGHT RATING SCORE
1 High profitability 0.09 4 0.36
2 Motivation among employees 0.13 4 0.52
3 Variety of model offer 0.08 3 0.24
4 Good marketing and strategy 0.08 4 0.32
5 Best quality of the car 0.10 4 0.40
6 Using the strong research and development 0.10 3 0.30
7 Well known firm and product 0.08 2 0.16
8 Effectiveness in advertising 0.06 3 0.18
9 Reputation of the firm 0.07 4 0.28

WEAKNESSES
No FACTORS WEIGHT RATING SCORE
1 Imitation model from other competitors 0.04 3 0.12
2 Online and customer services 0.04 3 0.12
3 Consumer affordability to purchase 0.05 4 0.20
4 Inefficient on production 0.02 2 0.04 TOTAL 3.18

The result shows,