Engine of a digital world
9 in 10 most likEd pEoplE on facEbook arE artists
9 in 10 of thE most watchEd vidEos on YoutubE arE music
7 in 10 most followEd twittEr usErs arE artists
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contents
Introduction 4-5 g g Plácido Domingo, chairman, IFPI Frances Moore, chief executive, IFPI
Music is an engine of the digital world 22-23 g g g g Fuelling digital engagement Fuelling hardware adoption Driving the live entertainment industry Attracting customers, driving profits
An industry on the road to recovery: Facts and figures 6-10 Global best sellers 11-13 g g g Top selling albums Top selling singles Strong local repertoire sales
Going global: the promise of emerging markets 24-27 g g g g Brazil: A market set to surge Russia: Hurdles to growth can be overcome India: Nearing an all-time high Strong market potential in The Netherlands
Digital music fuels innovation 14-17 g g g g g g Download stores receive a boost from the cloud Subscription services come of age Subscription transforming the industry’s business model Growth for music video The next generation radio experience Europe: Licensing helps digital consumers
Engaging with online intermediaries 28-30 g g g g Advertising: tackling a major source of funding for music piracy Search engines – a vital role to play Further ISP cooperation needed Payment providers step up action on illegal sites
Disrupting illegal online businesses 31 g g Disrupting unlicensed cyberlockers Reducing pre-release leaks
The art of digital marketing 18-21 g g g g One Direction mobilise an online army Dance label harnesses social media A personal video for every fan: Linkin Park Taking classical digital
Digital music services worldwide 32-34
Cover photo credits: Michel Teló. Photo by Fernando Hiro. Adele. Photo by Mari Sarii. PSY. Photo by Universal Music. Lady Gaga. Photo by Meeno. Michael Bublé. Photo by WMG. The report includes new findings from a consumer study