igcse bus
To what extent is the marketing strategy of Swatch different to Omega
Content
P3 ------------------------------------ Introduction
P4 ------------------------------------ Theory
P6 ------------------------------------ Research Plan
P7 ------------------------------------ Questionnaire
P8 ------------------------------------ Target Market
P9 ------------------------------------ Product
P12 ---------------------------------- Price
P13 ---------------------------------- Place
P15 ---------------------------------- Promotion
P17 ---------------------------------- Conclusion
P18 ---------------------------------- Evaluation
Introduction
Today, our world is developing as fast as more new products are appearing. We can buy all we want. Businesses sell products to customers in market. A market is any place where buyers and sellers meet to trade products. It can be any shops or web sites.
Different market has different marketing strategy, but does the the same market have different marketing strategy either? I will compare tow businesses that have the same market and their marketing strategy.
SWATCH
Swatch is a brand of watches. It service high-quality wristwatches and was founded by Nicolas Hayek. It began development in the early 1980’s. It has different products such as Irony, Swatch SKIN Chrono, Swatch Snow pass and
Swatch Beast. The first Swatch watches were precisely that quality Swiss timepieces, made of plastic and right from the start. Swatch also cooperated with artists and give fashion element to watches.
OMEGA
The forerunner of OMEGA was founded at LA Chau-de-Fonds. OMEGA is a famous watches brand, it major manufacturer is making watches. The OMEGA watches was the first watch on the Moon and it has been associated with James
Bond movies since 1995. OMEGA has frequently been the official timekeeper for the Olympics, beginning with the 1932 Summer Olympics.
QUESTION
Swatch and Omega both are selling watches and they were
Content
P3 ------------------------------------ Introduction
P4 ------------------------------------ Theory
P6 ------------------------------------ Research Plan
P7 ------------------------------------ Questionnaire
P8 ------------------------------------ Target Market
P9 ------------------------------------ Product
P12 ---------------------------------- Price
P13 ---------------------------------- Place
P15 ---------------------------------- Promotion
P17 ---------------------------------- Conclusion
P18 ---------------------------------- Evaluation
Introduction
Today, our world is developing as fast as more new products are appearing. We can buy all we want. Businesses sell products to customers in market. A market is any place where buyers and sellers meet to trade products. It can be any shops or web sites.
Different market has different marketing strategy, but does the the same market have different marketing strategy either? I will compare tow businesses that have the same market and their marketing strategy.
SWATCH
Swatch is a brand of watches. It service high-quality wristwatches and was founded by Nicolas Hayek. It began development in the early 1980’s. It has different products such as Irony, Swatch SKIN Chrono, Swatch Snow pass and
Swatch Beast. The first Swatch watches were precisely that quality Swiss timepieces, made of plastic and right from the start. Swatch also cooperated with artists and give fashion element to watches.
OMEGA
The forerunner of OMEGA was founded at LA Chau-de-Fonds. OMEGA is a famous watches brand, it major manufacturer is making watches. The OMEGA watches was the first watch on the Moon and it has been associated with James
Bond movies since 1995. OMEGA has frequently been the official timekeeper for the Olympics, beginning with the 1932 Summer Olympics.
QUESTION
Swatch and Omega both are selling watches and they were