Preview

Ihere Tv Analysis

Powerful Essays
Open Document
Open Document
6042 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ihere Tv Analysis
Ihere.tv
Project report
Ihere.tv consulting team
Tanakom Muangsakul Chayut Bhamornsuwan Chattanon Saekow Thesis Denchartphan Jinnawat Pinchai 5122790124 Strategy Analysis 5122790645 Project Manager 5122792864 Marketing Analysis 5122790306 IT Management 5422800433 Collector & Complier yonitiam@gmail.com Stroke.boat@gmail.com Chattanon1@hotmail.com tumpkkk@hotmail.com Nut_narook@hotmail.com

Submit to Dr. Saprangsit Mruetusatorn

13/09/11

Ihere.tv Project Report

2

Table of Contents
EXECUTIVE SUMMARY ....................................................................................................................... 4 Background of the business ............................................................................................................. 5 The structure of ihere.tv ........................................................................................ 5 Business process & Marketing Activities ................................................................. 6 Applied Information Technology ............................................................................ 6 Analysis of Source of Revenue ............................................................................... 7 Outstanding Point of the business Model ............................................................... 7 Major Key Success Factor ....................................................................................... 8 Business analysis and planning ....................................................................................................... 8 Ihere.tv Website Statistic ........................................................................................ 8 Comparison with other company ........................................................................... 9 Analysis of ihere.tv information and its strategic ................................................. 11 Market segmentation

You May Also Find These Documents Helpful

  • Powerful Essays

    Student name: YAN SUN Student ID: 02009352 School/Dept.: SCHOOL OF MANAGEMENT Degree: M A IN MARKETING AND MANAGEMENT…

    • 30490 Words
    • 122 Pages
    Powerful Essays
  • Good Essays

    What is the trouble with television? In MacNeil’s article, “The Trouble with Television,” he states that television discourages concentration. MacNeil wrote this article around thirty years ago, so one may ask of the article’s validity today. The claim that television discourages concentration still contains its prior validity today.…

    • 647 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Dr. Swapna S. Sinha swapnassinha@yahoo.com Dr. David H. Kent dkent@ggu.edu Dr. Hamid Shomali hshomali@ggu.edu Ageno School of Business Golden Gate University 536 Mission St. San Francisco, CA 94105 Tel: 415-442-6500…

    • 2379 Words
    • 10 Pages
    Powerful Essays
  • Best Essays

    Advertising and Dove

    • 2939 Words
    • 12 Pages

    EXECUTIVE SUMMARY........................................................................................................1 INTRODUCTION ...................................................................................................................2 INTEGRATED MARKETING COMMUNICATIONS PLAN .............................................2 Objective .......................................................................................................................................................3 Strategy ..........................................................................................................................................................3 Target.............................................................................................................................................................3 Proposed Elements ....................................................................................................................................4 Advertising....................................................................................................................................................4 Website .........................................................................................................................................................5 Public Relations.............................................................................................................................................6 Integration of Campaign Elements.......................................................................................................7 Success in Meeting Objectives ...............................................................................................................7 RECOMMENDATIONS .........................................................................................................8 ENDNOTES…

    • 2939 Words
    • 12 Pages
    Best Essays
  • Good Essays

    This study is carried out at Chundi Incorporated Sdn Bhd (CISB) at Unit 309, Block A, Phileo Damanasara II, No.15/16 Off Jalan Damansara, 40850 Petaling Jaya, Selangor. The study only involves support staff from Project Division and Sales Administration Department at this company.…

    • 782 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Kehausan publik terhadap informasi membuat perubahan begitu cepat. Informasi yang didapat publik langsung atau tidak langsung akan mengubah persepsi terhadap dunianya. Ini tentu saja akan membawa perubahan pada dunianya. Karena itu, bila saat ini publik menilai kehebatan marketing 2.0, bukan tidak mungkin dalam waktu dekat akan ditinggalkan. Menurut Hermawan Kartajaya, pemasaran saat ini tidak hanya diterjemahkan dalam pengertian positioning, differensiasi dan merek yang dibungkus dalam identitas merek, integritas merek dan menghasilkan citra merek. Di dalam buku Marketing 3.0 : Values-Driven Marketing, Philip Kotler dan Hermawan Kartajaya mengatakan perusahaan seharusnya tidak hanya memasarkan produk dengan manfaat fungsional ataupun manfaat emosional, melainkan harus pula menonjolkan manfaat spiritual.…

    • 5178 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    Product Mix of Amul

    • 2752 Words
    • 12 Pages

    Himanshu Ahire 13 Dhiraj Kakati 05 Executive Full Time PGDM ( 2009-2010 ) Trimester 2 Symbiosis Institute of Management Studies…

    • 2752 Words
    • 12 Pages
    Good Essays
  • Satisfactory Essays

    “I dedicate this work of mine to my Teachers, My Parents and to all My Friends, who truly help and guide me in completing this project. “…

    • 16010 Words
    • 65 Pages
    Satisfactory Essays
  • Powerful Essays

    Radix Fried Chicken

    • 2672 Words
    • 11 Pages

    Faculty of Business Management, Universiti Teknologi MARA, P.O Box 187, 08400 Merbok, Kedah, Malaysia Email: rizaimy@kedah.uitm.edu.my 2 10, Jalan Limau Manis, Taman Bukit Tengah, 14000 Bukit Mertajam, Pulau Pinang, Malaysia Email: waja_4898@hotmail.com 3 Language Academy, Universiti Teknologi MARA, P.O Box 187, 08400 Merbok, Kedah, Malaysia Email: suhardiwm@kedah.uitm.edu.my 4 Faculty of Computer Science, Universiti…

    • 2672 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    zero based budgeting

    • 340 Words
    • 2 Pages

    My sincere thanks are to the name of Director, Mr. G. SRIDHER REDDY (M.A) (P.hd)., name of HOD,SALEEMUNNISA (M.com, M.B.A) and all the staff members of Department of management studies, Priyadarshini College of Business Management, for their consistent guidance in my project work.…

    • 340 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    AjithSundaram. B.Tech, MBA, MS (UK), MSc ( Psychology) , (PhD) Asst Professor RVS Institute of Management Studies Kannampalayam, Coimbatore - 641 402 ajithsundaram@gmail.com 00919655472034…

    • 4361 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Tastee Snax Cookies

    • 2554 Words
    • 11 Pages

    Managerial Decision Making Led by Professor: Ocampo y Vilas Business Report Business Report MacPherson Refrigeration Tastee Snax Cookie Company By Stefanie By Stefanie Adriaenssens, Astrid de P Astrid de Paep, Soundharya Jayaraman Jayaraman, Evie Tanghe & Yudistira Sa Yudistira Sanggramawi jaya 10th…

    • 2554 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Process

    • 1948 Words
    • 8 Pages

    Principles Of Marketing _ MGT 301 Lesson – 8 Lesson overview and learning objectives: In last Lesson we tried to understand the concept of Portfolio in detail and had a brief concept regarding the marketing process. The marketing process consists of four steps: analyzing market opportunities; developing marketing strategies; planning marketing programs, which entails choosing the marketing mix (the four Ps of product, price, place, and promotion); and organizing, implementing, and controlling the marketing effort. Today we will be covering Marketing process in more detail: A. MARKETING PROCESS The Marketing Process Once the strategic plan has defined the company’s overall mission and objectives, marketing plays a role in carrying out these objectives. The marketing process is the process of analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort. Target customers stand at the center of the marketing process. There are following steps in Marketing Process: 1. Analyzing marketing opportunities 2. Selecting target markets 3. Developing the marketing Mix 4. Managing the marketing effort a. Analyzing marketing opportunities First step of the marketing process is analyzing market opportunities and availing these opportunities to satisfy the customer’s requirements to have competitive advantage. The marketing function of analyzing market opportunities is important in the marketing planning process. Any marketing manager must analyses the long-run opportunities in the market to improve the business unit's performance. To evaluate its opportunities firms needs to operate a reliable marketing information system. Marketing research is an indispensable marketing tool for this purpose. Researching the market allows the company to gather information about their customers, competitors and any environmental changes to determine the market opportunities. Once the market opportunities have been analyzed then modern…

    • 1948 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Knowledge Management

    • 3961 Words
    • 16 Pages

    | |Course time and place |08.00 – 17.00 – SBM ITB Jakarta |Program |Business Leadership Executive | |…

    • 3961 Words
    • 16 Pages
    Good Essays
  • Powerful Essays

    I am deeply indebted to faculty Member, SIBACA Mrs. Sunita Shah, my guide at Sinhgad Institute of Business Administration & computer Application, Lonavala without Whose help completion of the project was highly impossible.…

    • 4800 Words
    • 25 Pages
    Powerful Essays