IIF AND QUATEAMS CREATING A CUSTOM CRM
IIF AND QUATEAMS CREATING A CUSTOM CRM
Introduction:
In this case study the importance of Customer Relationship Management (CRM) is discussed through reflecting upon the requirements of the client and the process undergone by the manufacturer. CRMs is define as the business strategy enabled by technology, aimed at helping companies know their customer better with the goal of ultimately greater loyalty and a more robust bottom line (Maria, 2002). There are different tools required by this information system technology which can help the companies in building their competitive advantage. Institute of International Finance (IIF) was the client of QuaTeams asking the manufacturer to build a customized CRM system which can fulfil the company needs.
Background:
IIF was established in Washington, DC, in 1983. IIF was a non-profit organization with the aim to serve as a global association of international financial institutions. The IIF provided membership with economic and financial analysis on the world’s leading emerging markets and at the same time IIF acted as a forum where issues related to international finance and banking were discussed. By 2001, membership grew to more than 330 organizations with 20,000 contracts, which covered existing membership, potential members, meeting attendees and speakers (Mitchel, 2004).
QuaTeams was located in Columbia and established in 1998 by two computer science graduates. Their main business was the development, maintenance and engineering of the databases, networks, software, and security services. By 2003, QuaTeams had focused primarily on custom projects for clients such as National Geographic, Children’s Apparel Digest and Bacardi.
Objectives:
1- Integrate Information Technology into research department to make sure hardware and software meets the end user requirements
2- Build an extranet that is accessible over the internet anywhere in the world containing all the members’ information
3- Develop and expand
Introduction:
In this case study the importance of Customer Relationship Management (CRM) is discussed through reflecting upon the requirements of the client and the process undergone by the manufacturer. CRMs is define as the business strategy enabled by technology, aimed at helping companies know their customer better with the goal of ultimately greater loyalty and a more robust bottom line (Maria, 2002). There are different tools required by this information system technology which can help the companies in building their competitive advantage. Institute of International Finance (IIF) was the client of QuaTeams asking the manufacturer to build a customized CRM system which can fulfil the company needs.
Background:
IIF was established in Washington, DC, in 1983. IIF was a non-profit organization with the aim to serve as a global association of international financial institutions. The IIF provided membership with economic and financial analysis on the world’s leading emerging markets and at the same time IIF acted as a forum where issues related to international finance and banking were discussed. By 2001, membership grew to more than 330 organizations with 20,000 contracts, which covered existing membership, potential members, meeting attendees and speakers (Mitchel, 2004).
QuaTeams was located in Columbia and established in 1998 by two computer science graduates. Their main business was the development, maintenance and engineering of the databases, networks, software, and security services. By 2003, QuaTeams had focused primarily on custom projects for clients such as National Geographic, Children’s Apparel Digest and Bacardi.
Objectives:
1- Integrate Information Technology into research department to make sure hardware and software meets the end user requirements
2- Build an extranet that is accessible over the internet anywhere in the world containing all the members’ information
3- Develop and expand
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