2013
Prabhdeep singh
IKEA Home Furnishing
8/5/2013
Table of contents
Introduction………………………………………………………………………………………3
Question & Answers………………………………………………………………………….4
IKEA: Design and Pricing
Prabhdeep Singh
Level 5
5/August/2013
Production and Operation Management
Submitted to :
Mr. Daniel
Lecturer (Level 5)
Newzealand College Of business
INTRODUCTION
The first Mobel-IKEA store was opened in Almhult, Smaland in 1958, while the first stores outside Sweden were opened in Norway (1963) andDenmark (1969). The stores spread to other parts of Europe in the 1970s, with the first store outside Scandinavia opening in Switzerland (1973), followed by Germany (1974).
Amid a high level of success, the company's German executives accidentally opened a store in Konstanz in 1973 instead of Koblenz. Later that decade, stores opened in other parts of the world, such as Japan (1974), Australia and Hong Kong (1975), Canada (1976), and Singapore (1978). IKEA further expanded in the 1980s, opening stores in countries such as France and Spain (1981), Belgium (1984), the United States (1985), the United Kingdom (1987), and Italy (1989). The first IKEA store in Latin America opened on February 17, 2010 in Santo Domingo, Dominican Republic. As of July 2013, the company's presence in developing countries remains minimal.
The world's five largest IKEA stores are: 1. Stockholm Kungens Kurva, Sweden: 55,200 m2 2. Shanghai, China: 49,400 m2 3. Shenyang, China: 47,000 m2 4. Tianjin, China: 45,736 m2 5. Berlin Lichtenberg, Germany: 45,000 m2
The biggest store in the Southern Hemisphere is located in Tempe, Sydney, Australia with a total area of 39,000 m2. The biggest store in North America is located in Montreal, a province of Quebec, Canada. The store was opened in 1986 in the Ville-St-Laurent area, and was completely renovated and expanded in 2013. Built in 1986, the store's initial area was 22062 m2, while the