Ikea Assignment
LIVERPOOL JOHN MOORES UNIVERSITY
STRATEGIC MANAGEMENT
TOPIC
IKEA CASE STUDY
SUBMITTED TO: MARILYN MAY
STUDENT NO: C0362023 1.0 INTRODUCTION:
Ingvar Kamprad Elmtaryd Agunnaryd (IKEA) was founded by a 17year old boy Ingvar Kamprad in a small town of Smaland in Sweden. IKEA is now the largest furniture retailer in the world. As of October 2010, IKEA has 313 stores in 38 countries most of them in North America, Europe, Asia and Australia. The IKEA group owns 276 stores in 25 countries and 37 stores run by franchisees outside the IKEA group in 16 countries.
IKEA VISION:
The IKEA vision is to create a better everyday life for many people. We make this possible by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
2.0 ENVIRONMENTAL ANALYSIS OF RETAIL INDUSTRY:
3.1 SWOT ANALYSIS:
SWOT analysis is a planning method which is strategic and which also helps to assess the strengths, weaknesses, opportunities and threats involved in an organisation. It projects the internal and external factors that are favourable or unfavourable for a future project. Company’s objectives are aligned throught the very first planning processes. STRENGTHS:
STRONG GLOBAL BRAND: IKEA is the largest furniture retailer in the world. The brand “IKEA” has been well known globally due to its 276 stores across 25 countries. Due to its low price and good quality products, it has become a must want for many people across the globe. IKEA is targeting the middle class people of the world, and it has been largely successful in doing so. So becoming a very well known global brand is a very big strength in terms of selling.
VOLUME COMMITMENT: IKEA has maintained long term relationships with its suppliers and has been buying large amount of raw materials promising its suppliers a large volume of purchase. With a network of 1300 suppliers in 53 countries (according to
STRATEGIC MANAGEMENT
TOPIC
IKEA CASE STUDY
SUBMITTED TO: MARILYN MAY
STUDENT NO: C0362023 1.0 INTRODUCTION:
Ingvar Kamprad Elmtaryd Agunnaryd (IKEA) was founded by a 17year old boy Ingvar Kamprad in a small town of Smaland in Sweden. IKEA is now the largest furniture retailer in the world. As of October 2010, IKEA has 313 stores in 38 countries most of them in North America, Europe, Asia and Australia. The IKEA group owns 276 stores in 25 countries and 37 stores run by franchisees outside the IKEA group in 16 countries.
IKEA VISION:
The IKEA vision is to create a better everyday life for many people. We make this possible by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
2.0 ENVIRONMENTAL ANALYSIS OF RETAIL INDUSTRY:
3.1 SWOT ANALYSIS:
SWOT analysis is a planning method which is strategic and which also helps to assess the strengths, weaknesses, opportunities and threats involved in an organisation. It projects the internal and external factors that are favourable or unfavourable for a future project. Company’s objectives are aligned throught the very first planning processes. STRENGTHS:
STRONG GLOBAL BRAND: IKEA is the largest furniture retailer in the world. The brand “IKEA” has been well known globally due to its 276 stores across 25 countries. Due to its low price and good quality products, it has become a must want for many people across the globe. IKEA is targeting the middle class people of the world, and it has been largely successful in doing so. So becoming a very well known global brand is a very big strength in terms of selling.
VOLUME COMMITMENT: IKEA has maintained long term relationships with its suppliers and has been buying large amount of raw materials promising its suppliers a large volume of purchase. With a network of 1300 suppliers in 53 countries (according to