Ikea Case Studies
1. What is the nature of the company business? What are their product lines?
IKEA is the biggest furniture retail company that offer variety type of design to its customer. The nature of IKEA business is Offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. IKEA was the world's largest furniture retailer ,It sold inexpensive furniture of Scandinavian design. Considering that IKEA stores carry a product line of approximately 10,000 items, which are for the most part available at all IKEA retail locations, efficient distribution is a vital part of the company's vision to bring well designed home furnishings to as many people as possible. It's sold most of its furniture as knocked-down kits for customers to take home and assemble themselves.
2.Develop suitable vision and mission statement for company.
Since IKEA company is major on furniture retail that offer variety type of design to its customer. So IKEA must develop all element aspect on their vision and mission to ensure that their sustainability of company. The IKEA vision is Our vision is to create a better everyday life for the many people.
To meet this vision IKEA provides many well- designed, functional products for Home". It prices its products low so that as many people as possible can afford to buy them. IKEA mission is to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them . The company targets the customer who is looking for value and is willing to do a little bit of work serving themselves, transporting the items home and assembling the furniture for a better price. The typical IKEA customer is young low to middle income family.
"Offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford
IKEA is the biggest furniture retail company that offer variety type of design to its customer. The nature of IKEA business is Offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. IKEA was the world's largest furniture retailer ,It sold inexpensive furniture of Scandinavian design. Considering that IKEA stores carry a product line of approximately 10,000 items, which are for the most part available at all IKEA retail locations, efficient distribution is a vital part of the company's vision to bring well designed home furnishings to as many people as possible. It's sold most of its furniture as knocked-down kits for customers to take home and assemble themselves.
2.Develop suitable vision and mission statement for company.
Since IKEA company is major on furniture retail that offer variety type of design to its customer. So IKEA must develop all element aspect on their vision and mission to ensure that their sustainability of company. The IKEA vision is Our vision is to create a better everyday life for the many people.
To meet this vision IKEA provides many well- designed, functional products for Home". It prices its products low so that as many people as possible can afford to buy them. IKEA mission is to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them . The company targets the customer who is looking for value and is willing to do a little bit of work serving themselves, transporting the items home and assembling the furniture for a better price. The typical IKEA customer is young low to middle income family.
"Offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford