Ikea, Ethics Issues and Business Practice's
IKEA and Current ethical issues
Introduction
This report, shall attempt to create an understanding of the current ethical issues affecting Ikea. These issues will include the role corporate social responsibility plays in Ikeas decision making process, how it deals with cultural imperialism, the influences and attitudes of customers, suppliers and staff, be that in those countries where it manufactures its products or sources its materials.
While Ikea is seen as the essential Swedish brand, it is a massive global company and is affected by the issues like globalisation. In later stages of the report we will see what schemes Ikea supports to counter act the negative connotations associated with their activities, for example their role in ecology, environmentalism, fair trade and financial and social contributions. Other areas dealt with in this report will examine Ikeas corporate culture in the areas of personal attitudes, whistle blowing and its ethics in sales and marketing.
In the modern worlds socially conscious business environment it is unwise for any large business organizations to limit its concerns to increasing profits. With the rise of the socially active and political aware consumer, companies in addition to their economic and legal obligations must also consider their ethical and discretionary responsibilities to society.
The modern consumer while perhaps not directly affiliated to a cause, increasingly adhere to certain ethical values, with this in mind they will be influenced by the organisation in questions ethical practices. Be that in its products, and services, including employee, social, and environmental issues. Consumption of this brands products, expresses not only product preference, but also how the consumers feel that they can relate to the values or cause of the company.
Again we can not only look at the production of the finished product, but from the sourcing of materials. There is a great level of pressure exerted as to
Introduction
This report, shall attempt to create an understanding of the current ethical issues affecting Ikea. These issues will include the role corporate social responsibility plays in Ikeas decision making process, how it deals with cultural imperialism, the influences and attitudes of customers, suppliers and staff, be that in those countries where it manufactures its products or sources its materials.
While Ikea is seen as the essential Swedish brand, it is a massive global company and is affected by the issues like globalisation. In later stages of the report we will see what schemes Ikea supports to counter act the negative connotations associated with their activities, for example their role in ecology, environmentalism, fair trade and financial and social contributions. Other areas dealt with in this report will examine Ikeas corporate culture in the areas of personal attitudes, whistle blowing and its ethics in sales and marketing.
In the modern worlds socially conscious business environment it is unwise for any large business organizations to limit its concerns to increasing profits. With the rise of the socially active and political aware consumer, companies in addition to their economic and legal obligations must also consider their ethical and discretionary responsibilities to society.
The modern consumer while perhaps not directly affiliated to a cause, increasingly adhere to certain ethical values, with this in mind they will be influenced by the organisation in questions ethical practices. Be that in its products, and services, including employee, social, and environmental issues. Consumption of this brands products, expresses not only product preference, but also how the consumers feel that they can relate to the values or cause of the company.
Again we can not only look at the production of the finished product, but from the sourcing of materials. There is a great level of pressure exerted as to