Ikea Hong Kong
Assignment Background
IKEA is a Swedish company founded in 1943. It is an international retail chain store with 160 stores located in 30 countries. IKEA’s business philosophy is to offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford. The IKEA store in Hong Kong is one of the franchise stores in the Asia Pacific region, having started business in 1975. Since then, IKEA has become the leader in the home furnishing industry.
Source : The information in this case is extracted and adapted from the website of IKEA Hong Kong.
Tasks
Browse the website of IKEA Hong Kong (http://www.ikea.com/hk) and even conduct site-visit on one of its local branches to evaluate the Marketing Strategy of the firm in Hong Kong. Do not just copy and paste its website information onto your assignment, you should have your own analysis of how it becomes the market leader of home furnishing industry.
IKEA Hong Kong [pic]
A) Branding
- IKEA is a Swedish privately held international home products company which was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden. The company is named as an acronym comprising the initials of his name (Ingvar Kamprad), the farm where he grew up (Elmtaryd) and his hometown (Agunnaryd). It is an international retail chain store with 330 IKEA stores located in 41 countries. Around 290 stores in 26 countries are owned by the IKEA Group including China, Japan and Russia etc. The other 40 stores are owned and run by other franchisees in 15 countries including Hong Kong, Singapore and Malaysia etc. IKEA’s blue and yellow logo is easy to be recognized and well-known for its unique and attractive designs and the colors are also the national colors of Sweden and the Swedish flag. IKEA’s vision is to create a better everyday life for many people. To supports this vision, IKEA offering a wide range of good-quality, well-designed, functional home
IKEA is a Swedish company founded in 1943. It is an international retail chain store with 160 stores located in 30 countries. IKEA’s business philosophy is to offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford. The IKEA store in Hong Kong is one of the franchise stores in the Asia Pacific region, having started business in 1975. Since then, IKEA has become the leader in the home furnishing industry.
Source : The information in this case is extracted and adapted from the website of IKEA Hong Kong.
Tasks
Browse the website of IKEA Hong Kong (http://www.ikea.com/hk) and even conduct site-visit on one of its local branches to evaluate the Marketing Strategy of the firm in Hong Kong. Do not just copy and paste its website information onto your assignment, you should have your own analysis of how it becomes the market leader of home furnishing industry.
IKEA Hong Kong [pic]
A) Branding
- IKEA is a Swedish privately held international home products company which was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden. The company is named as an acronym comprising the initials of his name (Ingvar Kamprad), the farm where he grew up (Elmtaryd) and his hometown (Agunnaryd). It is an international retail chain store with 330 IKEA stores located in 41 countries. Around 290 stores in 26 countries are owned by the IKEA Group including China, Japan and Russia etc. The other 40 stores are owned and run by other franchisees in 15 countries including Hong Kong, Singapore and Malaysia etc. IKEA’s blue and yellow logo is easy to be recognized and well-known for its unique and attractive designs and the colors are also the national colors of Sweden and the Swedish flag. IKEA’s vision is to create a better everyday life for many people. To supports this vision, IKEA offering a wide range of good-quality, well-designed, functional home