ikea in india
Strategic Marketing Plan for IKEA who are focusing on greater growth and development of the ‘middle class market’ in India
IKEA GROUP
Ikea is a Dutch worldwide company native Sweden specialized in the retails furniture. The company has been created in 1943 in Almhult (Sweden) at the vision is ‘’ To create better everyday life for many people” IKEA selling ready to assemble furniture. They have 338 store in the world in 41 country, in 2011 the group made a turnover of 25 Billions dollars and 3 billions dollars of net income. Actually they have more than 150 000 employees.
CULTURE AND TRADITION
The second population world rank, India, by its geography and its history, presents a multitude of peoples giving to its culture a wealth and a variety in term of religion, kitchen, art or garment.
An outstanding phenomenon in the Indian society is the law of castes, religious reality come from the Hinduism.
In India, castes are subdivisions of four classes of the society. In the summit, Bhuminar are the priests and the teachers and can live as well in the misery. We find afterward Kayastha, noble persons which their function is to administer the society, the Kumi: storekeepers and farmers, and the Yodav: servants and artisans.
Finally, there is also pariah or the untouchable, who are in precarious situation and are considered at the bottom of the social scale.
The cultural contribution of the various peoples is made by artistic manifestations. In architecture, the Moslems brought the motive for lotus and the medieval time, the religious architecture.
The music and the dance also knew several influences which made it typically Indian arts. Finally, the cinema occupies an essential place in the Indian culture.
As a matter of fact, the Indian culture, thanks to its variety of ethnic groups, of languages, religions and customs, knew how to build up itself its own identity.
Every religion and every
IKEA GROUP
Ikea is a Dutch worldwide company native Sweden specialized in the retails furniture. The company has been created in 1943 in Almhult (Sweden) at the vision is ‘’ To create better everyday life for many people” IKEA selling ready to assemble furniture. They have 338 store in the world in 41 country, in 2011 the group made a turnover of 25 Billions dollars and 3 billions dollars of net income. Actually they have more than 150 000 employees.
CULTURE AND TRADITION
The second population world rank, India, by its geography and its history, presents a multitude of peoples giving to its culture a wealth and a variety in term of religion, kitchen, art or garment.
An outstanding phenomenon in the Indian society is the law of castes, religious reality come from the Hinduism.
In India, castes are subdivisions of four classes of the society. In the summit, Bhuminar are the priests and the teachers and can live as well in the misery. We find afterward Kayastha, noble persons which their function is to administer the society, the Kumi: storekeepers and farmers, and the Yodav: servants and artisans.
Finally, there is also pariah or the untouchable, who are in precarious situation and are considered at the bottom of the social scale.
The cultural contribution of the various peoples is made by artistic manifestations. In architecture, the Moslems brought the motive for lotus and the medieval time, the religious architecture.
The music and the dance also knew several influences which made it typically Indian arts. Finally, the cinema occupies an essential place in the Indian culture.
As a matter of fact, the Indian culture, thanks to its variety of ethnic groups, of languages, religions and customs, knew how to build up itself its own identity.
Every religion and every
Bibliography: Books G Hofstede, 2001. Culture’s Differences: Comparing Values, Behaviors, Institutions and Organizations Across Nations. 2nd ed. Sage Publications. Culture and Management in Asia, Malcolm Warner WEBSITES www.cultureofindia.net www.culturalindia.net