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Ikea pestle
SWOT, PESTEL, Porter’s 5 Forces and Value Chain analyses of IKEA (2012, 2700 words)

This paper looks at IKEA, one of the global leading furniture retailers and a very successful brand. It examines the environment in which IKEA operates using SWOT,
PESTEL, Porter’s 5 Forces and Value chain analyses to inspect the attractiveness and competitiveness of the industry. Conclusions are also made.

IKEA, SWOT; PESTEL; Porter’s Five Forces; Value chain analysis

1

1. Introduction and Company overview............................................................... 3 2. PESTEL analysis................................................................................................ 3 2.1. Political.......................................................................................................................................................3 2.2. Economical................................................................................................................................................4 2.3. Social............................................................................................................................................................5 2.4. Technological...........................................................................................................................................5 2.5. Environmental.........................................................................................................................................5 2.6.


References: Andersen, M. Skjoett-Larsen, T. (2009) "Corporate social responsibility in global supply chains", Supply Chain Management: An International Journal, Vol pp.75 - 86 BBC News (2012) UK inflation rate rises to 2.7% in October [online] Available at: http://www.bbc.co.uk/news/business-20310102 [accessed on 9 December 2012] Forbes.com (2012) 10 ½ Ways to Take Advantage of "Social SEO" [online] IKEA corporate webpage (2012), IKEA corporate webpage available at: www.ikeagroup.ikea.com [accessed on 9 December 2012] Interview by Gareth Bell, (2012),"Interview with Anders Dahlvig", Strategic legislation.gov.uk (2012) Sales of Goods Act 1979 [online] Available at: http://www.legislation.gov.uk/ukpga/1979/54 [accessed on 9 December 2012] Mintel Oxygen (2012) Furniture Retailing - UK - August 2012, Mintel Oxygen Mintel Oxygen (2010) Furniture Retailing UK- August 2010, Mintel Oxygen PwC (2012) Corporate income tax- a global analysis Gaukler, G. (2010) "Preventing avoidable stock outs: the impact of item-level RFID in retail", Journal of Business & Industrial Marketing, Vol Hu, H., and Jasper, C.R. (2006) Social cues in the store environment and their impact on store image Johansson, U., Hansson, C., Hansson, F. and Thelander, A ̊. (2008), “Newspapers – image formation agents for retailers?”, in Gro ̈ppel-Klein, A The IKEA concept (2012), The IKEA concept [online] Available at http://franchisor.ikea.com/concept.html [accessed on 9 December 2012] Inter IKEA Systems B.V. (2012) Facts and figures [online] Available at http://franchisor.ikea.com/facts.html [accessed on 9 December 2012] Kourdoumpalou, S. and Karagiorgos, T. (2012) "Extent of corporate tax evasion when taxable earnings and accounting earnings coincide", Managerial Auditing Journal, Vol. 27 Iss: 3, pp.228 – 250 Raab, G, (2010), The Psychology of Marketing: Cross-Cultural Perspectives, Gower The Blaze (2012b) IKEA airbrushes women out of so the version of catalogue-see the incredible pictures [online] Available at http://www.theblaze.com/stories/ikea-airbrushes-women-out-of-saudi-version-ofcatalog-see-the-comparisons/ [accessed on 9 December 2012] Tarnovskaya (2012), Activating Stakeholders: An Approach by MNCs in
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