Preview

Ikea Stpd

Powerful Essays
Open Document
Open Document
1345 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ikea Stpd
PROFIL IKEA INTERNASIONAL GROUP
TIPE MILIK PRIBADI
MACAM SPESIAL MENJUAL ECERAN
LOKASI PERTAMA Älmhult, Småland, Sweden (1943)
PENDIRI INGVAR KAMPRAD
MARKAS BESAR LEIDEN, BELANDA
AREA PELAYANAN DI SELURUH DUNIA
ORANG PENTING Thomas Bergström (Chairman and CEO), Omar Gulay (President and CEO, Inter IKEA Group), Sören Hansen (VP and CFO, Inter IKEA Group)
PRODUKSI PERAKITAN MEUBLE
JUMLAH KARYAWAN 127.000(2010)

PENDAHULUAN
IKEA adalah sebuah pedagang perabot untuk rumah dari Swedia. Pada musim dingin 2004, terdapat 202 toko IKEA di 32 negara di berbagai belahan dunia dan sekitar 20 yang dibuka pada 2005. Tapi masih sangat disayangkan IKEA hingga saat ini tidak memiliki cabang di Indonesia.
Katalog IKEA yang berisi info produk IKEA diperkirakan adalah buku yang pendistribusiannya kedua terluas setelah Alkitab dan biasanya diperbaharui tiap Agustus. Pengucapan IKEA adalah /i'ke.a/ seperti cara membaca bahasa Indonesia namun pengucapan lainnya yang banyak digunakan adalah /aɪ'ki:ə/ seperti kata bahasa Inggris, idea.
VISI
Menciptakan sesuatu yang lebih baik setiap harinya untuk kehidupan semua orang.
MISI
Untuk mensuport visi tersebut IKEA menawarkan jangkauan luas yang dirancang dengan baik, kebutuhan alat ruamah tangga di sediakan dengan harga murah agar memugkinkan setiap orang untuk memilikinya.

SEJARAH
Perusahaan ini didirikan Ingvar Kamprad pada 1943 saat ia berusia 17 tahun yang sekarang sudah menjadi salah satu orang terkaya di dunia. Mengapa di sebut sebagai IKEA, sebenarnya itu merupakan singkatan dari nama pendirinya, Ingvar Kamprad; dan tempat ia dilahirkan, Elmtaryd; dan desanya, Agunnaryd.
Awalnya, IKEA menjual berbagai barang, dari pulpen, dompet, bingkai foto, hingga jam tangan. Perabotan mulai masuk ke dalam daftar pada 1947 dan IKEA mulai merancang sendiri pada 1955.
Gambar 1. Toko IKEA pertama yang berlokasi di Swedia. Disini pula merupakan tempat kelahirann dari pendiri IKEA
Penjualan pada mulanya dilakukan
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Ikea Impacts on social and impacts to p
    • 1057 Words
    • 3 Pages

    Ikea Impacts on social and impacts to p

    Ikea was the largest furniture retailer in the United Kingdom. They successfully promoted their product in the worldwide. Their product was come with a common impression: unique design and affordable price. What they have done is to make the style more accessible (Harrison, 2005) •Compared to the traditional furniture product, they totally changed the old perception: furniture is expensive and if want with better design furniture that is more expensive. The design of Ikea product was break out perception of peoples, where easy assembly and can carry by themselves back home. Furthermore, Ikea Company was provided a new shopping style which is one-stop shopping experience: people can buy and take their furniture home in the same day. All of their product 1production and design by themselves: even for the raw material they have their own manufacturer factory. Other than that, all of the Ikea product are environmentally friendly: they using recycle and reuse raw material to make their own product that without using chemicals to make furniture. Those strategies and plan were contributed by its originator, Ingvar Kamprad. The furniture company- Ikea was having great impact on society and peoples.…

    • 1057 Words
    • 3 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    IKEA case study
    • 440 Words
    • 2 Pages

    IKEA case study

    IKEA’s view of value creation and delivery assists customer loyalty by creating a strong brand culture. Nowadays, people are becoming brand conscious thus helps IKEA in retaining more customers. The company is customer oriented which make its products based on consumer needs. IKEA sells stylish furniture at such a low price that is really affordable and more people buys it, which in turn increases sales and customer loyalty. Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. IKEA started as a pure Scandinavian furniture seller with a standard product but latter on get mixed with local culture of country and life style as in case of China. In addition, convenience of going to IKEA stores is another contributing factor to customer loyalty. The stores are near to public transport places and shoppers view furniture on the main floor in scores of realistic settings arranged throughout the cavernous showrooms (Wild et. al., 2007). IKEA has started a home delivery service and assembly service to make it more convenient for the customers. Not only this people who are very busy in life and cannot go to the brick store, they can also order through World Wide Web for the furniture and IKEA will deliver it to their doorstep (IKEA, 2012). Also, the company started additional services such as food outlets, food market and Kid’s corner to entertain its customers who comes for shopping.…

    • 440 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Marketing and Ikea
    • 1236 Words
    • 5 Pages

    Marketing and Ikea

    IKEA increased its growth rate by taking its products developed at home and selling then internationally. This expansion allowed the company to offer its products not only to the Swedish consumer, but also to other consumers around the world, in an effort to increase profits and further develop the company. The company had a defined strategy when it chose to make a move on the international market, a strategy that focused on cost reduction that allowed its offerings to be sold faster at a discounted rate. The Klippan, Ikea’s best selling item had such a success that the company decided to work with suppliers in different markets of the world to avoid the costs associated with shipping the product all over the world. This also allowed the company to be closer to its consumers in different market around the world, and to better understand the culture of each of the countries that IKEA sold its products.…

    • 1236 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    IKEA essay
    • 1620 Words
    • 5 Pages

    IKEA essay

    The IKEA Concept began when Ingvar Kamprad, an entrepreneur from the Smaland province in Sweden came up with a creative idea. It was only a few years earlier in 1939 that WWII began, causing trading between countries to become limited. In sight of this, Kamprad found a need to provide furniture at a lower cost, than manufacturers, to the farmers in Smaland. In the remote town of Agunnaryd, the people have a reputation for working hard and making the most of their available limited resources (Torekull, 1999). Ingvar’s creative idea was to provide home products at a much lower cost compared to the competitors; on the other hand, not compromising on the quality of the products. The brand name IKEA is derived from the initials of the founder, I and K, put together with the first letters of Elmtaryd, for the farm where Ingvar grew up, and Agunnaryd for the village (Lindqvist, 2009).…

    • 1620 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Porter Five Forces
    • 477 Words
    • 2 Pages

    Porter Five Forces

    The home furnishing market is a big market with many players. IKEA is one of the biggest players in the market especially in Europe. The threats of new entrants is reduced by the tremendous amount of money needed to start up a home furnishing shop. IKEA has a big advantage to other home furnishing shops, they don’t just sell furnish but also kitchen and home accessories.…

    • 477 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Position Analysis of Ikea
    • 3756 Words
    • 16 Pages

    Position Analysis of Ikea

    IKEA was founded by Ingvar Kamprad on 1943 and The Company managed an asset of 15 co-workers and it bid the start of expansion including a number of furnishing for home, stores and companies. The success of the IKEA is explained through the relationship of the three ideas that are involved in the business – the entrepreneur, the business idea, and the company culture.…

    • 3756 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Best Essays

    Case Analysis about Marketing Mix and Its Trends of IKEA
    • 3559 Words
    • 102 Pages

    Case Analysis about Marketing Mix and Its Trends of IKEA

    IKEA runs a diverse range of 9,500 products which involve home furniture and accessories (The Time 100, n .d). This international home products company design and sells ready-to-assemble furniture such as bed and desks, appliances and home accessories (Rah man et al, 2013). According consumers perspectives and IKEA’s promotion mix, it clarifies products into outdoor furniture, eating, desks, mirrors, children’s IKEA, cooking, bathroom storage, beds and mattresses. IKEA provider extensive…

    • 3559 Words
    • 102 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    The Globalization of Markets: IKEA
    • 472 Words
    • 14 Pages

    The Globalization of Markets: IKEA

    IKEA uses the same basic formula worldwide for its target market. IKEA has benefited from the creation of its own global market. It serves this target market by offering plenty items to those shoppers to gain more revenue. Although IKEA offers a lot of home-furnishing items, the production design reflects the simple clean Swedish lines that have become IKEA’s trademark. The company still remains its characteristic by offering different items. Standardization of the products such as the company’s best-selling - 1.5 million units of Klippan love seat contributed great sales to the company. This strategy can also decrease the cost of production, even generate more profit. Since IKEA’s products enter into China market, the firm has adopted different countries-specific strategies. The operation strategies are slight different from using in other counties that is localization of marketing in China. In order to appeal to China market, IKEA adapted something to operate in this big market. For example, the balconies were built in IKEA’s China stores which reflect the layout of many Chinese apartments. The layout resonates with Chinese style. It can reduce cultural difference of the two countries. Moreover, stores are located near public transportation that IKEA offers delivery services…

    • 472 Words
    • 14 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Operation Management--Ikea
    • 1919 Words
    • 8 Pages

    Operation Management--Ikea

    During 2010 global sales as reported were 23.1 billion. It took long time and careful planning for Ikea to offer sophisticated products to customers at reasonable price. According to slack operation (2010) management deal how company manage its operation production and sales being two important part of it. Ikea embracing the idea of operation management creates and implements strategies in a way that the requirements of the customers and satisfied in optimum level. This report shows how IKEA thought being an outsder have reacted all common man 's house and has creates its own place among the necessary items of their lives. This report represents how of corporate performance objectives of IKEA are presented base on customers needs.This report also identify the process type of IKEA and evaluates it in the context of how it meets the corporate performance objectives of it. Beyond furnishing and furniture IKEA has diversified the idea of prefabricating housing.…

    • 1919 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Ikea Case Study
    • 1611 Words
    • 7 Pages

    Ikea Case Study

    The IKEA concept began when Ingvar Kampard, an entrepreneur from southern Sweden, had an innovative idea. In their province the soil is thin and poor, the people have the reputation for working hard, living frugally and making most out of the limited resources. So when Ingvar started his furniture business, he applied the lessons he learned to the home furnishings market. Ingvar’s innovative idea was to offer home furnishing products of good function and design at prices much lower than competitors by using simple cost-cutting solutions that did not affect the quality of products. Ingvar used every opportunity to reduce costs, and he scraped and saved in every way possible except on ideas and quality.…

    • 1611 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Introduction to Mass Communication Assignment
    • 1034 Words
    • 4 Pages

    Introduction to Mass Communication Assignment

    IKEA is an internationally known home furnishing retailer. It was founded in 1943, when Ingvar Kamprad is 17 years old, his father gave him a graduation gift, to help him create his own company. In 1978, IKEA to enter the Asia’s market, Singapore is the first station, develop to today it is the world's largest furniture retailer. At IKEA, their vision is to create a better everyday life for the many people. Business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.…

    • 1034 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Ikea India
    • 8952 Words
    • 36 Pages

    Ikea India

    The following report scans the various environments of India and includes a retail formula to determine if an expansion of IKEA to India would be preferable. It will be summarized in a short conclusion at the end which will include our final recommendation.…

    • 8952 Words
    • 36 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    The Business Idea of IKEA
    • 416 Words
    • 2 Pages

    The Business Idea of IKEA

    Low price plays a most important in IKEA’s dimension who seeks to make a better everyday life.…

    • 416 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    The Latest Vivere Furniture Series Vassa
    • 491 Words
    • 2 Pages

    The Latest Vivere Furniture Series Vassa

    Vassa menggabungkan warna lembut dan alami di setiap koleksinya. Pemilihan veneer kenari dan teknik yang menghasilkan pori-pori terbuka, teknik ini untuk memberikan aksen di setiap produk design yang terbuat dari kayu,…

    • 491 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Text
    • 24661 Words
    • 99 Pages

    Text

    Organisations must change in order to be able to follow the expansion in the world and be…

    • 24661 Words
    • 99 Pages
    Powerful Essays
    Read More