Ikea E-Marketing Systems and Processes
The world’s largest furniture retailer operating in 38 countries still keeps to its founding goal. By entering a new marketing world Ikea has kept up with the demands of customers though effective e-marketing systems and processes as well as analyzing key customer interfaces. These issues give discussion into the digital marketing world of being seen on the Web though custom shopping website to social media sites and the development of Ikea App.
By- Leigh Pattinson 1699237 Ikea is a private business that sells ready to assemble furniture (beds, desks, and appliances) as well as other home accessories and is the world’s largest furniture retailer. Ikea was first opened in 1958 in Sweden and now Ikea has 127,000 employees has 316 stores operating in 38 countries. Their revenue rose to $30.2 billion in 2010 from $28.6 billion in 2009. Ikeas vision is “ To create better everyday life for the many people” and their idea is to have their prices “ so low that as many people as possible will be able to afford them.”
Ikeas business idea is "To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them." and their market positioning statement is "Your partner in better living. We do our part, you do yours. Together we save money." By understanding this key concepts Ikea can use this content to encourage customers to expectance the Ikea way of living and help them to build on the Ikea brand. (Ikea.com, 2012)
Key E-marketing systems and process
Ikea’s online presence began in 1997, when the mega furniture store launched their first website titled the "World Wide Living Room Web Site" (ikeafans.com, 2005). It wasn’t until 2001 when the ikea.com shopping website was introduced and what we see today. The systems and process has a consent change to today’s society, now Ikea can display better graphic and features to engage the
By- Leigh Pattinson 1699237 Ikea is a private business that sells ready to assemble furniture (beds, desks, and appliances) as well as other home accessories and is the world’s largest furniture retailer. Ikea was first opened in 1958 in Sweden and now Ikea has 127,000 employees has 316 stores operating in 38 countries. Their revenue rose to $30.2 billion in 2010 from $28.6 billion in 2009. Ikeas vision is “ To create better everyday life for the many people” and their idea is to have their prices “ so low that as many people as possible will be able to afford them.”
Ikeas business idea is "To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them." and their market positioning statement is "Your partner in better living. We do our part, you do yours. Together we save money." By understanding this key concepts Ikea can use this content to encourage customers to expectance the Ikea way of living and help them to build on the Ikea brand. (Ikea.com, 2012)
Key E-marketing systems and process
Ikea’s online presence began in 1997, when the mega furniture store launched their first website titled the "World Wide Living Room Web Site" (ikeafans.com, 2005). It wasn’t until 2001 when the ikea.com shopping website was introduced and what we see today. The systems and process has a consent change to today’s society, now Ikea can display better graphic and features to engage the