‘NO SMOking’ is scrawled across the bottom of the page in Childs style chalk writing, the photograph is clear and likely to have been taken in a studio on a grey background, it could have been retouched and cropped. The model is stood in the centre of the picture, the shot is close up with her elbow and legs beneath the knee out of shot.
Patrick Demarchelier well known for his glamorous fashion shoots, often featuring in international advertising campaigns and magazines. His work is flawless, posed and often monochrome. Although the ‘No Smoking’ shoot is in colour the brightness is somehow limited, this ties in with Demarchelier’s usual style. In his many nude shots he plays with light, using the form of the human body to create shapes and highlight different parts of the body. The stance of Lily Donaldson in the ‘No Smoking’ photograph catches the light and enhances her baby bump, making it the focal point of the picture.
Although Demarchelier’s style can be seen clearly in the photographs, I think that Carine Roitfeld’s influence is more presiding.
Roitfeld is known for her controversial shoots that some may deem unsuitably styled for Vogue. She certainly demands attention and has succeeded in shocking readers with this realisation. Interestingly since this photograph was taken she has said (about the launch of her book ‘irreverent’)
“The book is dedicated to my husband, who quit smoking seven months ago. When he decided to stop smoking, I said, My
Bibliography: Barrett, T. (2000) Criticising Photographs: An Introduction to Understanding Images, London: Mayfield Publishing. Berger, J. (1972) Ways of Seeing. London: Penguin Books. Vogue.com 2011 jezebel.com 2009