imaginarium
GROUP ESSAY
COURSE: Foreign Trade
FACULTY: Faculty of Economics and Business
GROUP: 53 ???
STUDENTS: Skręt Joanna 1354852 Soldat Hanna 1356297 Tusiński Konrad
PROFESSOR: Rosella Nicolini
Barcelona, 2013
BIBLIOGRAPHY
1. General information about the brand Imaginarium
Imaginarium S.A. was created in 1992 with its headquarter in Zaragoza, Spain by Felix Tena. This Spanish company is claimed to be one of the biggest toy company in the world nowadays. It has well developed retail chain all over the world. They sell toys in 27 countries in approximately 400 shops and in over 1500 other points of selling like in airports, bus stations, book shops or even chemistries. The thing that make the company different from their competitors is that they put emphasis on providing safety and best quality toys that can satisfy kids as well as parents by connecting fun and learning. One of the biggest success of the company is that despite of the crisis in Spain it still achieves positive and satisfying scores. As researches show sales of Imaginarium in whole activity increased by 4% in the first half of 2013 year. The general sales of Imaginarium’s toys in Spain decreased by 6 % anyway international profit increased by 16%. That is why they open 27 new shops abroad in mentioned period of time. It makes company stable and well prospered. Even the president of Imaginarium Felix Tena perceives it as a big success and predict great future for his firm.
Countries where Imaginarium’s toys are available:
Country
Flag
Big cities with Imaginarium shops
Additional info
Andora
Riberayagua
Argentina
Buenos Aires
Cordoba
Santa Fe
9 shops
Austria
Vienna
Bulgaria
Sofia
Created as the most recent one – in 2012
China
Hong Kong
Colombia
Bogota
Cali
Medellin
12 shops
Dominican Republic
Santo Domingo
Ecuador
Quito
France
COURSE: Foreign Trade
FACULTY: Faculty of Economics and Business
GROUP: 53 ???
STUDENTS: Skręt Joanna 1354852 Soldat Hanna 1356297 Tusiński Konrad
PROFESSOR: Rosella Nicolini
Barcelona, 2013
BIBLIOGRAPHY
1. General information about the brand Imaginarium
Imaginarium S.A. was created in 1992 with its headquarter in Zaragoza, Spain by Felix Tena. This Spanish company is claimed to be one of the biggest toy company in the world nowadays. It has well developed retail chain all over the world. They sell toys in 27 countries in approximately 400 shops and in over 1500 other points of selling like in airports, bus stations, book shops or even chemistries. The thing that make the company different from their competitors is that they put emphasis on providing safety and best quality toys that can satisfy kids as well as parents by connecting fun and learning. One of the biggest success of the company is that despite of the crisis in Spain it still achieves positive and satisfying scores. As researches show sales of Imaginarium in whole activity increased by 4% in the first half of 2013 year. The general sales of Imaginarium’s toys in Spain decreased by 6 % anyway international profit increased by 16%. That is why they open 27 new shops abroad in mentioned period of time. It makes company stable and well prospered. Even the president of Imaginarium Felix Tena perceives it as a big success and predict great future for his firm.
Countries where Imaginarium’s toys are available:
Country
Flag
Big cities with Imaginarium shops
Additional info
Andora
Riberayagua
Argentina
Buenos Aires
Cordoba
Santa Fe
9 shops
Austria
Vienna
Bulgaria
Sofia
Created as the most recent one – in 2012
China
Hong Kong
Colombia
Bogota
Cali
Medellin
12 shops
Dominican Republic
Santo Domingo
Ecuador
Quito
France