Imagine a day in the life of manager who leads a company that has more than $170 million in assets.
This amount of money is difficult to comprehend for most of the people.
The company is Lamar Corporation with headquarters in Baton Rouge Louisiana and the manager is its president, Kevin Reilly, Founded in1973 to provide centralized accounting and management services
To 13 autonomously operated outdoor advertising companies, Lamar was destined to expand and expand it did. From 1973 to 1985 the company tripled its growth until today it is the largest independently owned outdoor advertising company in the United States. Lamar’s 35 outdoor advertising companies serve more than 500 markets in 300 states. Lamar also owns and operates two moderate sized office buildings in Baton Rouge, and has more than $8 million In real estate holdings in 11 states.
Reilly’s typical day starts the evening before because he home so late. The previous day he attended a meeting of outdoor advertisers in Florida. The Florida advertisers were concerned about a recent motion in Miami city council that would regulate the size of outdoor advertising signs. The bill did not pass because certain members of the council wanted to study it further. Because Miami is a major market for Lamar, Reilly wanted to attend the meeting. There he advocated the positions that the outdoor advertisers set a self policing policy, so that they could regulate themselves rather than have the city do it for them. Although the advertisers did not agree on a final policy, Reilly felt that they were thinking along the write lines.
As he flew back to Baton Rouge on the company plane late that evening, Reilly wrote letters to all the advertisers in Florida thanking them for their support and encouraging them to continue their efforts to reach a workable compromise. At home he found an urgent note to call one of his Texas managers. There was bad news. a long time employee had had an heart