Imc Critique and Report
Marketing Communications
Report and Critique
Of Royal Castle
Brand Management
Research any firm local or foreign and present a report and critique of their marketing communications on Managing a Brand Your report and critique should be in between 800 and 1000 words.
Paper topics: - An overview of the company. - Basic products and services offered - Report and critique of marketing communications utilized
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Table of Contents
1.0 Situational Analysis....................................................................................... 5
1.1 An overview of the company..............................................................5
1.1.1 Basic products and services offered........................................6 1.1.2 Target Market……………………………………..…………6 1.1.3 Distribution of Restaurants......................................................6
1.1.4 Product Placement...................................................................6
1.2 Report of marketing communications utilized.....................................7
1.2.1 Promotion.................................................................................7
1.2.2 Advertising...............................................................................7
1.2.3 Television/ Radio Advertisement..............................................8
1.2.4 Print Media................................................................................8
2.0 Critique of marketing communications utilized................................................9 2.1 Sales Promotion.....................................................................................9 2.2 Sponsoring Event ..................................................................................9 2.3 Out Door
Report and Critique
Of Royal Castle
Brand Management
Research any firm local or foreign and present a report and critique of their marketing communications on Managing a Brand Your report and critique should be in between 800 and 1000 words.
Paper topics: - An overview of the company. - Basic products and services offered - Report and critique of marketing communications utilized
[pic]
Table of Contents
1.0 Situational Analysis....................................................................................... 5
1.1 An overview of the company..............................................................5
1.1.1 Basic products and services offered........................................6 1.1.2 Target Market……………………………………..…………6 1.1.3 Distribution of Restaurants......................................................6
1.1.4 Product Placement...................................................................6
1.2 Report of marketing communications utilized.....................................7
1.2.1 Promotion.................................................................................7
1.2.2 Advertising...............................................................................7
1.2.3 Television/ Radio Advertisement..............................................8
1.2.4 Print Media................................................................................8
2.0 Critique of marketing communications utilized................................................9 2.1 Sales Promotion.....................................................................................9 2.2 Sponsoring Event ..................................................................................9 2.3 Out Door