Imc for Samsung Galaxy
SAMSUNG GALAXY TAB 2
Course Name: Marketing Communication Course Code: MKTG1257 Instructor: Melvin Fernando
IMC Plan
RMIT International University Bachelor of Commerce Program
ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | MKTG1257 | Subject Name: | Marketing Communication | Location where you study: | Saigon South Campus | Title of Assignment: | IMC Plan | File(s) Submitted | G2-SamsungGalaxyTab2-IMCPlan | Student name: | Nguyen Thuan Hieu – s3221969 Tran Thi My Dung – s3231518 Trinh Thi Que Nhu – s3209895 JungSoo Park – s3230147 YeonJea Lee – s3255327 Pham Anh Tuan – s3160828 | Student Email Address: | S3221969@rmit.edu.vn S3231518@rmit.edu.vn S3209895@rmit.edu.vn S3230147@rmit.edu.vn S3255327@rmit.edu.vn S3160828@rmit.edu.vn | Learning Facilitator in charge: | Mr. Melvin Fernando | Assignment due date: | 21 April 2011 | Date of Submission: | 22 April 2011 | Number of pages including this one: | 38 (23 pages of main content) | Word count: | 11,626 |
Executive Summary
There is an increasing number of young people who are more and more interested in the newest electronic devices these days. Apple iPhone already created a boom worldwide, now it is time for smart tablets to take over the boom. Well-known companies such as Apple and Samsung have already launched tablets called iPad and Galaxy Tab and they have become very popular with people and are getting more popular.
As Samsung is already known as one of the top electronic devices providers, customer awareness of the brand is relatively higher than other competitors, however, the marketing team provides IMC plan throughout the report to gain more customer awareness and sales.
Samsung targets its main target market to 15 to 50 year old middle to high income businessmen, women or students who are mostly early adopters and want to try new high-tech
Course Name: Marketing Communication Course Code: MKTG1257 Instructor: Melvin Fernando
IMC Plan
RMIT International University Bachelor of Commerce Program
ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: | MKTG1257 | Subject Name: | Marketing Communication | Location where you study: | Saigon South Campus | Title of Assignment: | IMC Plan | File(s) Submitted | G2-SamsungGalaxyTab2-IMCPlan | Student name: | Nguyen Thuan Hieu – s3221969 Tran Thi My Dung – s3231518 Trinh Thi Que Nhu – s3209895 JungSoo Park – s3230147 YeonJea Lee – s3255327 Pham Anh Tuan – s3160828 | Student Email Address: | S3221969@rmit.edu.vn S3231518@rmit.edu.vn S3209895@rmit.edu.vn S3230147@rmit.edu.vn S3255327@rmit.edu.vn S3160828@rmit.edu.vn | Learning Facilitator in charge: | Mr. Melvin Fernando | Assignment due date: | 21 April 2011 | Date of Submission: | 22 April 2011 | Number of pages including this one: | 38 (23 pages of main content) | Word count: | 11,626 |
Executive Summary
There is an increasing number of young people who are more and more interested in the newest electronic devices these days. Apple iPhone already created a boom worldwide, now it is time for smart tablets to take over the boom. Well-known companies such as Apple and Samsung have already launched tablets called iPad and Galaxy Tab and they have become very popular with people and are getting more popular.
As Samsung is already known as one of the top electronic devices providers, customer awareness of the brand is relatively higher than other competitors, however, the marketing team provides IMC plan throughout the report to gain more customer awareness and sales.
Samsung targets its main target market to 15 to 50 year old middle to high income businessmen, women or students who are mostly early adopters and want to try new high-tech
References: * Zach, E, 2011, “Samsung Galaxy Tab sales surpass 2 million units, report claims”, BGR, viewed 16 April 2011, <http://www.bgr.com/2011/01/27/samsung-galaxy-tab-sales-surpass-2-million-units-report-claims/> Appendix WXGA, 1280 x 800 pixels | Video Call | Yes | Yes |