Imc Plan on Meat Products of Mmsu
Mariano Marcos State University
College of Business, Economics and Accountancy
Batac City
INTEGRATED MARKETING COMMUNICATIONS PLAN
Submitted to:
Mr. Jeffrey de Vera
Submitted by:
Hazel Simeon
Florence Ratuita
Michael Glenn Pasion
Jayson Rivera
Executive Summary The MMSU procesed meat products specifically pork meatballs, pork burger patties, pork lumpiang shanghai and pork siomai lacks marketing strategies as IMC. The IMC plan is to promote these different products and launch it in thye market applying the basic principles and essential strategies to achieve its objectives to keep yhis products on track with the different competing products in the market.
Problem Statement
It has not established name in the local market area, and that it lack the appropriate marketring strategies.
Situation Analysis
In every business, it has its own strengths, weaknesses, opportunities and treats. These may pertain to the environment of business or the product itself. Here is the SWOT (strengths, weaknesses, opportunities and treats) analysis of the processed food products of MMSU which are, pork meatballs, pork burger patties, pork lumpiang shanghai and pork siomai.
A. SWOT Analysis
STRENGHTS
· Easy to cook
· Longer life-span in low temperature
· The product is cheap
WEAKNESSES
· Perishable when not frozen
· Contains fats and amount of sodium
OPPORTUNITIES
· Meatballs, Burger patties and Shanghai can be served with rice
· Meatballs can be an ingridient or toppings for spaghetti.
· Popular/dominating foods in the market.
· It can be produced in any season
THREATS
· Many competitors in the market
B. Market Consumer Behavior Analysis Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of
College of Business, Economics and Accountancy
Batac City
INTEGRATED MARKETING COMMUNICATIONS PLAN
Submitted to:
Mr. Jeffrey de Vera
Submitted by:
Hazel Simeon
Florence Ratuita
Michael Glenn Pasion
Jayson Rivera
Executive Summary The MMSU procesed meat products specifically pork meatballs, pork burger patties, pork lumpiang shanghai and pork siomai lacks marketing strategies as IMC. The IMC plan is to promote these different products and launch it in thye market applying the basic principles and essential strategies to achieve its objectives to keep yhis products on track with the different competing products in the market.
Problem Statement
It has not established name in the local market area, and that it lack the appropriate marketring strategies.
Situation Analysis
In every business, it has its own strengths, weaknesses, opportunities and treats. These may pertain to the environment of business or the product itself. Here is the SWOT (strengths, weaknesses, opportunities and treats) analysis of the processed food products of MMSU which are, pork meatballs, pork burger patties, pork lumpiang shanghai and pork siomai.
A. SWOT Analysis
STRENGHTS
· Easy to cook
· Longer life-span in low temperature
· The product is cheap
WEAKNESSES
· Perishable when not frozen
· Contains fats and amount of sodium
OPPORTUNITIES
· Meatballs, Burger patties and Shanghai can be served with rice
· Meatballs can be an ingridient or toppings for spaghetti.
· Popular/dominating foods in the market.
· It can be produced in any season
THREATS
· Many competitors in the market
B. Market Consumer Behavior Analysis Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of