Imc Strategies for Apple Stores
SIP/APPLE/IBS/09BSHYD0245
A PROJECT REPORT ON
“THE VARIOUS IMC STRATEGIES THAT CAN BE ADOPTED TO ENHANCE THE PREFERENCE FOR APPLE ISTORE IN HYDERABAD”
BY DEEPAM JAIN 09BSHYD0245
For Reliance Digital’s Apple iStore
A report submitted in partial fulfillment of the requirements of the MBA program of Icfai Business School, Hyderabad
Submitted to Prof. Sourabh Bhattacharya (Faculty-Icfai Business School)
Date of Submission-14th May,2010
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SIP/APPLE/IBS/09BSHYD0245
Authorization letter
I hereby declare that all the work shown in my project is true to my knowledge. And has been completed at Reliance Digital’s Apple iStore. This research study was conducted over a span of 3 months from February 2010 to may 2010. This project is meant for a partial fulfillment of the MBA program of Icfai Business School, Hyderabad.
Yours Faithfully Deepam Jain 09BSHYD0245
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SIP/APPLE/IBS/09BSHYD0245
Acknowledgements I hereby regard my sincere thanks to Mr.Kaushal Nevrekar, Apple iStore‐Business Head and Mr.Arpit Panekar, Head of Operations, Apple iStore for providing me with this summer internship. I would give my sincere thanks to Mr .Nishanth Shah, Store Head, Hyderabad for providing me with his support and assistance during the term of the project period under which this study was undertaken. I express my gratitude to Prof. Sourabh Bhattacharya, faculty, Icfai Business School, Hyderabad for providing my with his guidance throughout the project I am indebted to Mr. Francis and Mr. Vasu for helping me in obtaining the required information for the consumer research during the study. Also, I would like to thank all the other colleagues of Apple iStore who have helped me during the course of my study.
A PROJECT REPORT ON
“THE VARIOUS IMC STRATEGIES THAT CAN BE ADOPTED TO ENHANCE THE PREFERENCE FOR APPLE ISTORE IN HYDERABAD”
BY DEEPAM JAIN 09BSHYD0245
For Reliance Digital’s Apple iStore
A report submitted in partial fulfillment of the requirements of the MBA program of Icfai Business School, Hyderabad
Submitted to Prof. Sourabh Bhattacharya (Faculty-Icfai Business School)
Date of Submission-14th May,2010
1 | P a g e
SIP/APPLE/IBS/09BSHYD0245
Authorization letter
I hereby declare that all the work shown in my project is true to my knowledge. And has been completed at Reliance Digital’s Apple iStore. This research study was conducted over a span of 3 months from February 2010 to may 2010. This project is meant for a partial fulfillment of the MBA program of Icfai Business School, Hyderabad.
Yours Faithfully Deepam Jain 09BSHYD0245
2 | P a g e
SIP/APPLE/IBS/09BSHYD0245
Acknowledgements I hereby regard my sincere thanks to Mr.Kaushal Nevrekar, Apple iStore‐Business Head and Mr.Arpit Panekar, Head of Operations, Apple iStore for providing me with this summer internship. I would give my sincere thanks to Mr .Nishanth Shah, Store Head, Hyderabad for providing me with his support and assistance during the term of the project period under which this study was undertaken. I express my gratitude to Prof. Sourabh Bhattacharya, faculty, Icfai Business School, Hyderabad for providing my with his guidance throughout the project I am indebted to Mr. Francis and Mr. Vasu for helping me in obtaining the required information for the consumer research during the study. Also, I would like to thank all the other colleagues of Apple iStore who have helped me during the course of my study.
References: • Business world’s, Prosenjit Dutta,The Marketing White Book, 2010‐2011,6th Edition‐ “Organized Retail trends in India” & “Top ten key attributes before buying any product”