IMNPD Assignment

BM050-3-3
Innovation Management and New Product
Development

Individual ASSIGNMENt

google glass
UC3F1308SE

Mukti Supradi
TP025066

Hand Out Date : 5th March 2014
Hand In Date : 25th April 2014
Lecturer : Ms. Janitha A/P Kularajasingam
Word Count : 3023
Abstract
Google which is known as one of the biggest IT Company and focuses on search, cloud computing, software, and online advertising technologies has established the new product under Project Glass which is Google Glass. In order to make this product successful, Google needs to recognize attributes necessary in developing and successfully commercializing this new product. In this document that focuses on Google Glass product, it will discuss some feasible application considerations when developing a new product development strategy for Google Glass and also the ways to manage innovation within organization in order to stay ahead in competitive environment and from competitor in the industry.
Table of Contents
Abstract 1
1. Introduction 4
2. Question 1 – Consideration When Developing a New Product Development Strategy for Google Glass 6
2.1. Background of the Case 6
2.2. Considerations When Developing a NPD Strategy 6
2.2.1. On-Going Corporate Planning 7
2.2.2. On-Going Market Planning 8
2.2.3. On-Going Technology Management 9
2.2.4. Opportunity Analysis/Serendipity 10
2.3. New Product Development as a Strategy for Growth 11
2.4. Multi-Dimensional Concept of Google Glass 12
2.4.1. Brand Name 13
2.4.2. Quality Specifications 13
2.4.3. Price 14
2.4.4. Packaging 14
2.4.5. Features 14
2.4.6. Technology 15
2.4.7. Level of Service 15
2.5. Analysis of the Case 15
3. Question 2 – How Google Glass Better Manage Innovation in Competitive Environment 16
3.1. The Dilemma of Innovation Management 16
3.2. Managing Uncertainty 18
3.2.1. Quadrant 1 – Exploratory Research 20
3.2.2. Quadrant 2 – Development Engineering 20
3.2.3. Quadrant 3 – Applications Engineering 20
3.2.4. Quadrant 4 – Combining Market Opportunities

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