Impact of Advertisements on Consumers Choice
PAMANTASAN NG LUNGSOD NG MAYNILA (University of the City of Manila)
Gen. Luna Street, Intramuros, Manila
College of Mass Communication
BACHELOR OF MASS COMMUNICATION
Impact of advertisements on Consumer’s Choice
Submitted by:
Dawn T. Recolizado
Elmira Joyce D. Paug
Renee Mae Bonifacio
Aaren L. Mendoza
Submitted to:
Ms. Evelyn Sebastian
2/09/2013
Chapter I
• Introduction • Background of the Study • Statement of the Problem • Significance of the study • Scope and Limitation
Chapter II
• Review of Related Literature • Visual Paradyne • Synthesis • Definition of terms
Chapter III
• Methodology a. Research Design b. Research Local c. Instrumentation d. Procedure
Chapter IV
• Result and Discussion • Summary • Conclusion • Recommendation
Chapter V • Bibliography • Reference • Appendices
.
Introduction
Bovee and Arens (1994) define advertising as the non-personal communication of information, usually paid for and usually persuasive in nature (about products and services) or ideas by identified sponsor through various media.
An advertising medium is the means or conveyance by which sales message is carried to prospective customers. Advertising is many things to people. It promotes and affects our daily lives. At times people view it positively that they might find it entertaining while other advertisements are cursed, insults and deceives it. There are also times where advertisements can mislead consumers buying behaviour.
Advertisers work on consumer’s attitude to achieve their goal. Influencing and affecting their buying behaviour. Perhaps advertising is the most obvious venue where the concepts of attitude formation change can be seen in application.
Gen. Luna Street, Intramuros, Manila
College of Mass Communication
BACHELOR OF MASS COMMUNICATION
Impact of advertisements on Consumer’s Choice
Submitted by:
Dawn T. Recolizado
Elmira Joyce D. Paug
Renee Mae Bonifacio
Aaren L. Mendoza
Submitted to:
Ms. Evelyn Sebastian
2/09/2013
Chapter I
• Introduction • Background of the Study • Statement of the Problem • Significance of the study • Scope and Limitation
Chapter II
• Review of Related Literature • Visual Paradyne • Synthesis • Definition of terms
Chapter III
• Methodology a. Research Design b. Research Local c. Instrumentation d. Procedure
Chapter IV
• Result and Discussion • Summary • Conclusion • Recommendation
Chapter V • Bibliography • Reference • Appendices
.
Introduction
Bovee and Arens (1994) define advertising as the non-personal communication of information, usually paid for and usually persuasive in nature (about products and services) or ideas by identified sponsor through various media.
An advertising medium is the means or conveyance by which sales message is carried to prospective customers. Advertising is many things to people. It promotes and affects our daily lives. At times people view it positively that they might find it entertaining while other advertisements are cursed, insults and deceives it. There are also times where advertisements can mislead consumers buying behaviour.
Advertisers work on consumer’s attitude to achieve their goal. Influencing and affecting their buying behaviour. Perhaps advertising is the most obvious venue where the concepts of attitude formation change can be seen in application.