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Impact Of Advertisements On Online Banking In Bangladesh

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Impact Of Advertisements On Online Banking In Bangladesh
Rumman et al. / J. Busin. Managt. Soci. Res. 01(01): 14-20

Published with Open Access at Journal BiNET
Vol. 01, Issue 01: 14-20

International
Journal of Business, Management and Social Research
Home page: www.journalbinet.com/ijbmsr-journal.html

Impact of Advertisements on Online Banking in Bangladesh
Asif Rumman, Sabakun Naher Shetu and S. M. Riazul Islam
Dept. of Marketing, Jahangirnagar University, Savar, Dhaka-1342, Bangladesh
ABSTRACT
Online banking is becoming much popular to all level of customers because of time saving, easier ways of transaction and other modern IT based baking facilities. To make the online banking more popular and create more strong customers database advertisements is significant. Advertisements are playing vital role to create consciousness among the customers and non-customers, and make it feasible in every possible ways through television commercials, billboard, newspaper ads or word of mouth communication. Questionnaire survey was conducted with 45 respondents to know the impact of advertisement strategies on online banking in Bangladesh. We have used different statistical tools to make the results more feasible and understanding. Among the respondents, there were students, serviceholders, bankers who are mainly using the online banking and the impact of advertisements activities of the banks to choose online banking.
Keywords: Online banking, Advertisement techniques and Television commercials

Please cite this article as: Rumman, A., Sabakun, N. S. & Islam S. M. R. (2015). Impact of Advertisements on
Online Banking in Bangladesh. International Journal of Business, Management and Social Research 01(01): 1420.
This article is distributed under terms of a Creative Common Attribution 4.0 International License

I. Introduction
Bangladesh is one of the most emerging economies among the developing countries. Banking sector is playing the crucial role for the development of economic growth. Banking services are not only adding on gross


References: [1] Roy, M. K., Hasan, Sk. K. & Bhuiyan, M. M. (2011). Online Banking in Bangladesh: An Empirical Analysis [2] Ahmed, F. and Islam, M. T. (2008). E-Banking: Performance, Problems and Potentials in Bangladesh [3] Aliata, V. L., Odondo, A. J., Aila, F. O., Ojera, P. B., Abongó, B. E. & Odera, O. (2012). Influence of Promotional Strategies on Banks Performance [4] Balaceanu, A. V. (2011). Modern Techniques for Online Promotion of Banking Services and Products [5] Grankvist, A., Kollberg, C. & Person, A. (2014). Promotional strategies for banking service, Lulea University of Technology, 152 SHU [6] Joseph, M., McClure, C. and Joseph, B. (1999). Service quality in the banking sector: the impact of technology in service delivery © Rumman et al. 2015, Questionnaire survey paper Rumman et al [7] Meidan, A. (1996). Marketing Financial Services, Hampshire and London: Macmillan Press Limited. [8] Mia, M. A. H., R., Anisur, M. & Chandra, D. N. (2007). Consumer behavior of Online Banking in Bangladesh [9] Shamsuddoha, M. (2008). Electronic Banking in Bangladesh. Journal of Business Solutions 1(2). [10] Uppal, R. K. (2010). Marketing of bank products: Emerging challenges and new strategies. © Rumman et al. 2015, Questionnaire survey paper
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