Impact of Advertising on Children
Interdisciplinary Journal of Research in Business
Vol. 1, Issue. 9, (pp.01- 06) September, October, 2011
The Role of Television Advertising and Its Effects on Children
Amin Asadollahi1
Student of PhD Marketing Management, Science and Research Branch Islamic Azad University, Tehran, Iran Email: amin_asadollahee@yahoo.com
Neda Tanha
Student of advertising and Marketing, University of Applied Sciences, Tehran, Iran Email: nedatanha62@yahoo.com
ABSTRACT The prevalence of obesity and the growing increase of obesity in children with the academic, political and social issue has been.TV ads show a significant relationship between consumption) advertised brands, b) a variety of high-energy foods advertised, c) all the food there. Most children are aware of the intention, but the ads are skills that do not use them unless explicitly noted that the response should be. Policymakers, consumers and those involved with organizations related to children's services can be more powerful to have kids. Beginning with a powerful strategy to enhance food safety information between children and their families at the start and then focus on increasing children's consumer skills. Keywords: Television Advertising, Perception, Children, Foodstuffs INTRODUCTION If the TV to a (public university) can be interpreted that all segments of the population of each age range who are under the covers, not of fortune. Hence it is necessary to direct its programs to be more investment. TV should not be considered as a source of income if you think that the media is the most important. For lack of the necessary costs of functions that are expected to have a media will have a negative effect. Perhaps one of the major pests that lurk in the media sat on this topic is the creation of private television. (Power) and (capitalistic) are two large chains of many large and small have turned to captive So chances are the custodians of authoritarian capitalist and some high And assuming that some of
Vol. 1, Issue. 9, (pp.01- 06) September, October, 2011
The Role of Television Advertising and Its Effects on Children
Amin Asadollahi1
Student of PhD Marketing Management, Science and Research Branch Islamic Azad University, Tehran, Iran Email: amin_asadollahee@yahoo.com
Neda Tanha
Student of advertising and Marketing, University of Applied Sciences, Tehran, Iran Email: nedatanha62@yahoo.com
ABSTRACT The prevalence of obesity and the growing increase of obesity in children with the academic, political and social issue has been.TV ads show a significant relationship between consumption) advertised brands, b) a variety of high-energy foods advertised, c) all the food there. Most children are aware of the intention, but the ads are skills that do not use them unless explicitly noted that the response should be. Policymakers, consumers and those involved with organizations related to children's services can be more powerful to have kids. Beginning with a powerful strategy to enhance food safety information between children and their families at the start and then focus on increasing children's consumer skills. Keywords: Television Advertising, Perception, Children, Foodstuffs INTRODUCTION If the TV to a (public university) can be interpreted that all segments of the population of each age range who are under the covers, not of fortune. Hence it is necessary to direct its programs to be more investment. TV should not be considered as a source of income if you think that the media is the most important. For lack of the necessary costs of functions that are expected to have a media will have a negative effect. Perhaps one of the major pests that lurk in the media sat on this topic is the creation of private television. (Power) and (capitalistic) are two large chains of many large and small have turned to captive So chances are the custodians of authoritarian capitalist and some high And assuming that some of