INTRODUCTION:-
Since the commercialization of cellular phones technology, the use of this communication device has rapidly increased. This technology was first introduced by Motorola in the early 1980’s (Harman, Brittney A., 2011). Today, the global cellular phone market now stands at approximately 1.8 billion subscribers, and is forecasted to reach 3 billion by the end of 2010 (Reid and Reid, 2007). The adoption of mobile phones by young generation has been a global phenomenon in recent years. This cell phone was originally created for adults for business use (Aoki & Downes, 2003). It has become an integral part of adolescent’s daily life and one of the most popular form of electronic communication. In today’s world almost every student is having cell phone in their pocket, clipped to a belt, or hidden in a brief case or purse and knows perfect usage of it. As technology is growing every day at very fast rate, and is bringing positive and negative effects on this world and so is with cell phone technology that has brought both positive and negative effects. It is commonly observed that these cell phones have also become status symbol for youth and they have indulged themselves in the competition of having best and most updated cell phone with maximum features.
Today’s youth prefer cell phones more as compared to internet or any other social activity. Not only young people own cell phone, they have “symbolic and affective” investment in them (Lobet-maris, 2003) and they also want to upgrade it as soon as new model is launched in the market. Cell phones are that much involved in our life that the person who own cell phone is tend to be thought socially connected, independent, modern and in demand by the society. One of the most used applications of cell phones by our young generation is text messaging and these cellular network companies have also played a vital