Impact of Crm in Primark
IMPACT OF CRM SYSTEMS ON RETAIL GIANT PRIMARK
TABLE OF CONTENTS
ABSTRACT
CHAPTER 1 INTRODUCTION Statement of the Problem Purpose of the Study Importance of the Study giant Scope of the Study Rationale of the Study Research aim and objective Research Questions
CHAPTER 2 LITERATURE REVIEW
CHAPTER 3 METHODOLOGY Approach Data Gathering Method Database of the Study Validity of Data Originality and Limitations of Data
CHAPTER 4 DATA ANALYSIS Qualitative and Quantitative analysis
CHAPTER 5 GANNT CHART CONCLUSIONS REFERENCES
ABSTRACT:
The main aim of our proposal is to discuss about customer relation management in Primark. Today’s market is characterized by highly competitive organizations which are all vying for consumer’s loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. In the traditional marketing strategies and theories, primary focus is accorded on finding ways to attract customers thereby increasing the market share of the business organization. Today, however, business firms have been exhausting means of maintaining and retaining customers and improving customer relations for the overall growth of the business. By collecting relevant data through surveys and collecting information from internet we have to go through this CRM.
INTRODUCTION:
Each industry is subject to marketing elements which influences the company’s function and performance as a
TABLE OF CONTENTS
ABSTRACT
CHAPTER 1 INTRODUCTION Statement of the Problem Purpose of the Study Importance of the Study giant Scope of the Study Rationale of the Study Research aim and objective Research Questions
CHAPTER 2 LITERATURE REVIEW
CHAPTER 3 METHODOLOGY Approach Data Gathering Method Database of the Study Validity of Data Originality and Limitations of Data
CHAPTER 4 DATA ANALYSIS Qualitative and Quantitative analysis
CHAPTER 5 GANNT CHART CONCLUSIONS REFERENCES
ABSTRACT:
The main aim of our proposal is to discuss about customer relation management in Primark. Today’s market is characterized by highly competitive organizations which are all vying for consumer’s loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company growth. In the traditional marketing strategies and theories, primary focus is accorded on finding ways to attract customers thereby increasing the market share of the business organization. Today, however, business firms have been exhausting means of maintaining and retaining customers and improving customer relations for the overall growth of the business. By collecting relevant data through surveys and collecting information from internet we have to go through this CRM.
INTRODUCTION:
Each industry is subject to marketing elements which influences the company’s function and performance as a
References: 3) Cohen, et al., (2000). Legal Research in a Nutshell, (7th ed.), St. Paul, West. 6) Creswell. J.W. (2003) Research design. Qualitative, quantitative and mixed methods approaches. Thousand Oaks, CA: Sage 7) Dyché, J 2001, The CRM Handbook: A Business Guide to Customer Relationship, Addison-Wesley Professional. 10) Mays, N. and Pope, C. (2000) Qualitative research in health care: Assessing quality in qualitative research. BMJ, 320, pp.50-52 11) Mitas, S, Almirall, D & Krishnan, M s 2006, ‘Do CRM Systems Cause One-to-One Marketing 12) Moschis, G, 1994, Marketing Strategies for the Mature Market, Westport, C.T. Quorum Books.