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Impact of Cultural Differences, Internal and Environmental Factors at Airbus

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Impact of Cultural Differences, Internal and Environmental Factors at Airbus
Impact of cultural differences, internal and environmental factors at Airbus

Introduction
Employees are affected by a number of internal and external forces that when combined produce given behaviours and attitudes. In this paper, I will consider the key factors affecting individual and groups’ behaviour and their corresponding relationship to the personal and organisational performance.
The scenario, Airbus’ manufacturing plant in Toulouse, is dominated by tensions amongst groups of workers with different cultural background. The impact of those cultural challenges, the pressures of delivering the A380s in time and the demands from the external environment will be some of the factors that will be considered in the analysis below.
In order to understand the multiple forces and the organisational change processes undertaken by Airbus, two influential frameworks for change have been examined in this paper. The model introduced by Burke and Litwin (2002), and the approach presented by Kotter (1995), based upon the authors’ research into corporate change.

1. Individual factors
Attitudes and personal behavioural codes consist of an organisation of feelings, thoughts and cognitions in a defined situation.
Airbus’ employees appear not to be motivated to fulfil the group’s objectives as “there are too many tensions and too much suspicion” (Hollinger & Wiesmann, 2008), as reported by an official of the French union. As work motivation and job satisfaction are closely linked with the overall performance of workers, it is important to identify factors leading to job dissatisfaction at Airbus.
The arrival of two thousand electricians to resolve wiring problem has impacted negatively on the Toulouse plant resulting in overcrowding, sudden change in industrial processes and dispositions against other individuals with a number of differences. The temperament and individual emotions are difficult to understand for people with diverse cultural upbringing.



References: Bareil, C., Savoie, A., and Meunier, S. 2007. ‘Patterns of Discomfort with Organizational Change’, Journal of Change Management, 7(1): 13-24. Barney, J Blodgett, T.B. (1979), ‘Review of Lobbying the Corporation’, Harvard Business Review, Jul/Aug, 57 (4), 56-61. Buchanan, D.A. and Huczynski, A.A. (2010), ‘Organizational Behaviour’ FT: Prentice Hall. Burke, W.W Hinds, P. J., Carley, K. M., Krackhardt, D. and Wholey, D. (2000), ‘Choosing work group members: Balancing similarity, competence, and familiarity’, Organizational Behavior and Human Decision Processes, 81: 226-251. Jehn, K. A., Northcraft, G.B. and Neale, M.A. (1999), ‘Why differences make a difference: a field study of diversity, conflict, and performance in workgroups ‘, Administrative Science Quarterly, 44 (4), 741-763. Kotter, J.P. (1995), ‘Leading change: Why transformation efforts fail’, Harvard Business Review, March-April, 59-67. Kotter, J. P. and Schlesinger, L. A. (1979), ‘Choosing strategies for change’, Harvard Business Review, 57, 106-114. Pelled, L Willmott, H.C. (1993), ‘Strength is ignorance, slavery is freedom: managing culture in modern organizations’, Journal of Management Studies, (30)4:515-52.

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