Muhammad Asif
Dr. Muhammad Ayub Mehar Khan
July, 2012
Iqra University Main Campus Karachi.
ABSTRACT Nowadays Fast food industry are becoming strong industry of a Karachi, the number of people due to short of time couldn’t able to make traditional home food instead they order fast food (Burger, Pizza) for their diet, which caused many health problems (Gastric, Ulcer, Food Poisoning) and there are also some people who eat fast food for fun. While a single meal won 't wreck your diet, eating fast foods on a regular basis does cause adverse health effects. Excess sodium, from highly salted foods, can cause disease over time as well. The negative impact on your metabolism can be exacerbated by deficiencies in vitamins and minerals. These may be lacking in fast-food meals, due to their greater amounts of detrimental nutrients. This study revealed the facts that there is negative impact of fast food consumption on the health problems of people. Keywords: Fast food Industry, Health problems.
Chapter - 1
1. INTRODUCTION
BACKGROUND:
Due to modernization and global variations has changed the way of eating food, people converting from traditional methods of diets to modern franchise of foods. Though it has been considered an easiest way of taking diet without consuming time in kitchens; get ready food which is said to be Fast food. On the other hand this type of food disturbed the healthy life of people by having health problems (gastric, ulcer, food poisoning) with the consumption of fast food.
1.2 Importance
For the marketer it is important to know before investing his/her efforts as well as finance. In the global economy of world, cultural variations and difference in tastes and Health problems are likely to make an impact on the planning of every marketing plan. Because of this, the marketers are very much conscious; this piece of paper will help before making any
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