Impact of Job satisfaction on employees
THE IMPACT OF MOTIVATION ON JOB SATISFACTION AMONGST EMPLOYEES OF A
NATIONAL BROADCASTER
XOLANI ENOCH TYILANA
SHORT DISSERTATION
Submitted
in partial fulfilment of the requirements for the degree
MAGISTER COMMERCII in BUSINESS MANAGEMENT in the
FACULTY OF MANAGEMENT at UNIVERSITY OF JOHANNESBURG
STUDY LEADER: PROFESSOR WOLHUTER BACKER
OCTOBER 2005
Acknowledgements
I dedicate this work to my country South Africa. I also want to express my sincere gratitude to my family, Nonkululeko (Née Koto), my two daughters Lelethu and
Zikhona for your understanding and support. To them I say, “Ukwanda kwaliwa ngumthakathi”. To Professor Wolhuter Backer, your leadership inspired me.
My gratitude also goes to SABC management and employees who made this project possible. To my friends, I say thank you for motivating me. It’s sincerely appreciated.
Let’s all work together to build a better tomorrow for generations to come.
Masiphakame ma-Afrika.
ii
Abstract
The purpose of this study was to investigate the impact of motivation on job satisfaction (dissatisfaction) of journalistic employees employed by the national public broadcaster. The idea was to profile factors causing high motivation and job satisfaction and also to profile those factors that contribute low motivation and dissatisfaction at work.
The rationale for the study was simply an observation that some employees seem better adjusted and happy at work and are able to cope well with the demands of the working environment while others are not. Another observation is that management seem not to be aware of what motivates their subordinates and to strategically utilize those motivational tools to maintain high levels of job satisfaction (or at least low levels of job dissatisfaction), high productivity and morale.
The target sample was all journalistic staff working in the television and radio news rooms of the national public broadcaster in South Africa. The profile of
NATIONAL BROADCASTER
XOLANI ENOCH TYILANA
SHORT DISSERTATION
Submitted
in partial fulfilment of the requirements for the degree
MAGISTER COMMERCII in BUSINESS MANAGEMENT in the
FACULTY OF MANAGEMENT at UNIVERSITY OF JOHANNESBURG
STUDY LEADER: PROFESSOR WOLHUTER BACKER
OCTOBER 2005
Acknowledgements
I dedicate this work to my country South Africa. I also want to express my sincere gratitude to my family, Nonkululeko (Née Koto), my two daughters Lelethu and
Zikhona for your understanding and support. To them I say, “Ukwanda kwaliwa ngumthakathi”. To Professor Wolhuter Backer, your leadership inspired me.
My gratitude also goes to SABC management and employees who made this project possible. To my friends, I say thank you for motivating me. It’s sincerely appreciated.
Let’s all work together to build a better tomorrow for generations to come.
Masiphakame ma-Afrika.
ii
Abstract
The purpose of this study was to investigate the impact of motivation on job satisfaction (dissatisfaction) of journalistic employees employed by the national public broadcaster. The idea was to profile factors causing high motivation and job satisfaction and also to profile those factors that contribute low motivation and dissatisfaction at work.
The rationale for the study was simply an observation that some employees seem better adjusted and happy at work and are able to cope well with the demands of the working environment while others are not. Another observation is that management seem not to be aware of what motivates their subordinates and to strategically utilize those motivational tools to maintain high levels of job satisfaction (or at least low levels of job dissatisfaction), high productivity and morale.
The target sample was all journalistic staff working in the television and radio news rooms of the national public broadcaster in South Africa. The profile of