Impact of Merchandising on Sales of Luxor Writing Instruments
SUMMER TRAINING REPORT
ON “IMPACT OF MERCHANDISING
ON SALES OF PARKER /WATERMAN BRANDS”
EXECUTED AT
LUXOR WRITING INSTRUMENTS Pvt. Ltd.
SUBMITTED IN THE PARTIAL FULFILLMENT OF REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION
SUBMITTED BY:
SAHIL JAIN
48/MBA/11
“VAISH COLLEGE OF ENGINEERING”
MAHARISHI DAYANAND UNIVERSITY
(ROHTAK)
2011-2013
DECLARATION
I, SAHIL JAIN student of Vaish College of Engineering, Rohtak hereby declare that the summer project titled “Impact of Merchandising on Sales of Parker /Waterman brands” has been completed by me under the guidance of Mr. VISHAL SHARMA as part of the course curriculum for the partial fulfillment of the MBA course for the academic session 2011-13. I further declare that the contents of the report are authentic and specific references have been quoted along with the secondary data for better cross check and verification. The primary survey had been done in Delhi as a part of the project and the results of the survey cannot be transferred or copied without prior approval. It is also declared that this work is original and has not been published or presented earlier.
Signature of Presentation Signature of the candidate Incharge ( Sahil Jain)
Counter Signed:
Head of the Department
PREFACE
Progress is a continuous process. It is relative and absolute. We can’t stop a certain destination and declare that target has been achieved and we need not go further.
The summer training program is designed to give the future managers feel of the corporate happenings and work culture. These real life situations are entirely different from the stimulated exercise enacted in an artificial environment inside the classroom and it is precisely because of this reason that this summer training program is
ON “IMPACT OF MERCHANDISING
ON SALES OF PARKER /WATERMAN BRANDS”
EXECUTED AT
LUXOR WRITING INSTRUMENTS Pvt. Ltd.
SUBMITTED IN THE PARTIAL FULFILLMENT OF REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION
SUBMITTED BY:
SAHIL JAIN
48/MBA/11
“VAISH COLLEGE OF ENGINEERING”
MAHARISHI DAYANAND UNIVERSITY
(ROHTAK)
2011-2013
DECLARATION
I, SAHIL JAIN student of Vaish College of Engineering, Rohtak hereby declare that the summer project titled “Impact of Merchandising on Sales of Parker /Waterman brands” has been completed by me under the guidance of Mr. VISHAL SHARMA as part of the course curriculum for the partial fulfillment of the MBA course for the academic session 2011-13. I further declare that the contents of the report are authentic and specific references have been quoted along with the secondary data for better cross check and verification. The primary survey had been done in Delhi as a part of the project and the results of the survey cannot be transferred or copied without prior approval. It is also declared that this work is original and has not been published or presented earlier.
Signature of Presentation Signature of the candidate Incharge ( Sahil Jain)
Counter Signed:
Head of the Department
PREFACE
Progress is a continuous process. It is relative and absolute. We can’t stop a certain destination and declare that target has been achieved and we need not go further.
The summer training program is designed to give the future managers feel of the corporate happenings and work culture. These real life situations are entirely different from the stimulated exercise enacted in an artificial environment inside the classroom and it is precisely because of this reason that this summer training program is
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