Impact of Pricing Strategy on the Customer Loyalty in the Retail Industry: a Case Study of Tesco
Table of Contents
1- Introduction 1
1.1 Topic 1
1.2 Background and Context of Study 1
1.3 Rationale of Study 2
1.4 Research Question 2
1.5 Research Objectives 2
1.6 Hypothesis 3
2 - Literature Review 3
2.1 Retail Industry (Retailing) 3 2.2 Definition of Strategy 4
2.3 Pricing Strategy 5
2.4 Types of Pricing Strategies 5
2.4.1 Penetration pricing 5
2.4.2 Skimming pricing 6
2.4.3 Competition pricing 6
2.4.4 Product Line Pricing 6
2.4.5 Bundle Pricing 6
2.4.6 Psychological pricing 6
2.5 Customer behaviour 6
2.6 Customer Loyalty 7
2.7 Pricing strategy and customer loyalty 8
3 - Research Design and Methodology 8
3.1 Research Strategy 8
3.2 Research Methods 9
3.2.1 Qualitative Method 9
3.2.2 Quantitative Methods 10
3.3 Type of Data 11
3.3.1 Primary Data 11
3.3.1.1 Questionnaire 11 * 3.3.1.2 Telephonic Interviews 11
3.3.2 Secondary Data 12
3.4 Sampling 12
3.4.1 Quantitative Sampling 12
3.4.2 Qualitative Sampling 12
3.5 Data Validity 12
3.6 Data Reliability 13
3.7 Ethics 13 * * Gant Chart 14
Bibliography 15 1- Introduction
1.1 Topic
Impact of pricing strategy on the customer loyalty in the retail industry: A case study of Tesco
1.2 Background and Context of Study
Tesco is retail market leader in United Kingdom. The core business of organization is selling grocery but it also sells electronic products, clothes, jewellery and many other products (Pet Insurance, Car
1.4 Research Question
“What is the impact of pricing strategy on customer loyalty in Tesco, Croydon?”
1.5 Research Objectives * To examine impact of customer buying behaviour on pricing strategy * To determine the importance of customer loyalty on growth of Tesco, Croydon
1- Introduction 1
1.1 Topic 1
1.2 Background and Context of Study 1
1.3 Rationale of Study 2
1.4 Research Question 2
1.5 Research Objectives 2
1.6 Hypothesis 3
2 - Literature Review 3
2.1 Retail Industry (Retailing) 3 2.2 Definition of Strategy 4
2.3 Pricing Strategy 5
2.4 Types of Pricing Strategies 5
2.4.1 Penetration pricing 5
2.4.2 Skimming pricing 6
2.4.3 Competition pricing 6
2.4.4 Product Line Pricing 6
2.4.5 Bundle Pricing 6
2.4.6 Psychological pricing 6
2.5 Customer behaviour 6
2.6 Customer Loyalty 7
2.7 Pricing strategy and customer loyalty 8
3 - Research Design and Methodology 8
3.1 Research Strategy 8
3.2 Research Methods 9
3.2.1 Qualitative Method 9
3.2.2 Quantitative Methods 10
3.3 Type of Data 11
3.3.1 Primary Data 11
3.3.1.1 Questionnaire 11 * 3.3.1.2 Telephonic Interviews 11
3.3.2 Secondary Data 12
3.4 Sampling 12
3.4.1 Quantitative Sampling 12
3.4.2 Qualitative Sampling 12
3.5 Data Validity 12
3.6 Data Reliability 13
3.7 Ethics 13 * * Gant Chart 14
Bibliography 15 1- Introduction
1.1 Topic
Impact of pricing strategy on the customer loyalty in the retail industry: A case study of Tesco
1.2 Background and Context of Study
Tesco is retail market leader in United Kingdom. The core business of organization is selling grocery but it also sells electronic products, clothes, jewellery and many other products (Pet Insurance, Car
1.4 Research Question
“What is the impact of pricing strategy on customer loyalty in Tesco, Croydon?”
1.5 Research Objectives * To examine impact of customer buying behaviour on pricing strategy * To determine the importance of customer loyalty on growth of Tesco, Croydon
Bibliography: Allen, M, Titsworth, S and Hunt, S, K (2008) “Quantitative Research in Communication”, London: Sage Publications Limited Bryman, A and Bell, E (2007) “Business Research Methods”, 2nd edition, New York: Oxford University Press, Inc Chaffey, D (2009) “Internet Marketing: Strategy, Implementation and Practise”, 4th edition, Essex: Pearson Education Limited