Impact of Private Label Food Products on Branded Products in Organized Retail Industry in India
A DISSERTATION REPORT ON
“IMPACT OF PRIVATE LABEL FOOD PRODUCTS ON BRANDED PRODUCTS IN ORGANIZED RETAIL INDUSTRY IN INDIA”
Submitted in Partial Fulfilment of the Requirements of
All India Management Association for the Award of the Degree of
POST GRADUATE DIPLOMA IN MANAGEMENT
BY
BASIM KC
REGISTRATION NO: B11120638
GUIDED BY:
PROF. RANGANATHAN
ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES
1st Cross, 1st Stage, Peenya Industrial Area
Bangalore – 560058
DECLARATION
I BASIM KC hereby declare that this dissertation titled, “Impact of private Label Food Products on Branded Products in Organized Retail Industry in India” is original and independent study carried out by me under the guidance of Prof. RANGANATHAN, Acharya Institute of Management and Sciences, Bangalore, submitted in the partial fulfillment of the requirement of the AIMA, for the award of degree of Post Graduate Diploma In Management.
I further declare that this report prepared is the original study conducted by me and has not been submitted earlier for the award of any other Degree / Diploma by any other University.
Place: Bangalore BASIM KC
Date:
EMPOWERING MINDS
Acharya Institute of Management & Sciences
Peenya, Bangalore – 560058
Certificate from the Guide
Certified that this dissertation titled, “Impact of private Label Food Products on Branded Products in Organized Retail Industry in India” is record of original and independent study carried out by BASIM KC of 4th Semester PGDM under my guidance.
This report prepared by him is original and has not formed a basis for the award of any other Degree / Diploma by All India Management Association or any other University.
Place: Bangalore Prof.Ranganathan Date:
CERTIFICATE OF APPROVAL This dissertation report of BASIM KC titled “Impact of private Label Food Products on Branded Products in Organized Retail Industry in
“IMPACT OF PRIVATE LABEL FOOD PRODUCTS ON BRANDED PRODUCTS IN ORGANIZED RETAIL INDUSTRY IN INDIA”
Submitted in Partial Fulfilment of the Requirements of
All India Management Association for the Award of the Degree of
POST GRADUATE DIPLOMA IN MANAGEMENT
BY
BASIM KC
REGISTRATION NO: B11120638
GUIDED BY:
PROF. RANGANATHAN
ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES
1st Cross, 1st Stage, Peenya Industrial Area
Bangalore – 560058
DECLARATION
I BASIM KC hereby declare that this dissertation titled, “Impact of private Label Food Products on Branded Products in Organized Retail Industry in India” is original and independent study carried out by me under the guidance of Prof. RANGANATHAN, Acharya Institute of Management and Sciences, Bangalore, submitted in the partial fulfillment of the requirement of the AIMA, for the award of degree of Post Graduate Diploma In Management.
I further declare that this report prepared is the original study conducted by me and has not been submitted earlier for the award of any other Degree / Diploma by any other University.
Place: Bangalore BASIM KC
Date:
EMPOWERING MINDS
Acharya Institute of Management & Sciences
Peenya, Bangalore – 560058
Certificate from the Guide
Certified that this dissertation titled, “Impact of private Label Food Products on Branded Products in Organized Retail Industry in India” is record of original and independent study carried out by BASIM KC of 4th Semester PGDM under my guidance.
This report prepared by him is original and has not formed a basis for the award of any other Degree / Diploma by All India Management Association or any other University.
Place: Bangalore Prof.Ranganathan Date:
CERTIFICATE OF APPROVAL This dissertation report of BASIM KC titled “Impact of private Label Food Products on Branded Products in Organized Retail Industry in
Bibliography: * Kumar Brajesh and PatraGouranga ,”A Case Study in a Culturally Vibrant Society”, Vol.4 (8), Aug. (2011) * A joint research project of Magazine Publishers of America and J.Walter Thompson, Inc. * Dr. Stahl, “Research Paper on Branding”, Meredith Eumont, April 27, 2010, SPCM 2360 * Prof