Impact of Promotional Strategies on Consumer Buying Behaviors: a Case of Hollister Co
Impact of Promotional Strategies on Consumer Buying Behavior: A case study of Hollister Co.
SUBMITTED BY: NOWSHAD MOURIN SHAWON LSC ID: L0044SZSZ1010 UWIC ID: ST20029903 NOWSHAD MOURIN SHAWON
L0044SZSZ1010
SUPERVISOR ELLIE SEMSAR
Page 0
Declaration:
This dissertation is submitted in part fulfilment of the BA (Business and Management Studies). I confirmed that, this dissertation is a product of my own work and is not the result of anything done in collaboration. I agree that this dissertation may be available for referencing and photocopying, at the discretion of university.
Signature........................................ Name: NOWSHAD MOURIN SHAWON. Date: 14/09/2012
NOWSHAD MOURIN SHAWON
L0044SZSZ1010
Page i
Acknowledgements:
I would like to take opportunity to thank my supervisor Ellie Semsar for her kind supervision, guideline and help during this dissertation. I must say thanks to my parents, friends and family and my classmates, they all were very kind to me during my study. I am very grateful to managers of Hollister (Stratford city) for giving me permission to carry out my research on Hollister. I would also like to thank all survey participants for giving time to fill the survey.
NOWSHAD MOURIN SHAWON STUDENT ID: L0044SZSZ1010 UWIC ID: ST20029903
NOWSHAD MOURIN SHAWON
L0044SZSZ1010
Page ii
Abstract:
Promotion is one of the important marketing tools in today’s business. Sometimes a business’s success can be come through a effective promotional strategy. In fashion & clothing business, importance of an effective promotional strategy is tremendous. This research has been done on Hollister, an up going brand. Hollister is different from other for its promotional strategies. In store model and other promotional strategy made Hollister different from its competitors. Hollister is not doing promotion in traditional way but still number of customer is increasing in every year. In this research, the research tried to
SUBMITTED BY: NOWSHAD MOURIN SHAWON LSC ID: L0044SZSZ1010 UWIC ID: ST20029903 NOWSHAD MOURIN SHAWON
L0044SZSZ1010
SUPERVISOR ELLIE SEMSAR
Page 0
Declaration:
This dissertation is submitted in part fulfilment of the BA (Business and Management Studies). I confirmed that, this dissertation is a product of my own work and is not the result of anything done in collaboration. I agree that this dissertation may be available for referencing and photocopying, at the discretion of university.
Signature........................................ Name: NOWSHAD MOURIN SHAWON. Date: 14/09/2012
NOWSHAD MOURIN SHAWON
L0044SZSZ1010
Page i
Acknowledgements:
I would like to take opportunity to thank my supervisor Ellie Semsar for her kind supervision, guideline and help during this dissertation. I must say thanks to my parents, friends and family and my classmates, they all were very kind to me during my study. I am very grateful to managers of Hollister (Stratford city) for giving me permission to carry out my research on Hollister. I would also like to thank all survey participants for giving time to fill the survey.
NOWSHAD MOURIN SHAWON STUDENT ID: L0044SZSZ1010 UWIC ID: ST20029903
NOWSHAD MOURIN SHAWON
L0044SZSZ1010
Page ii
Abstract:
Promotion is one of the important marketing tools in today’s business. Sometimes a business’s success can be come through a effective promotional strategy. In fashion & clothing business, importance of an effective promotional strategy is tremendous. This research has been done on Hollister, an up going brand. Hollister is different from other for its promotional strategies. In store model and other promotional strategy made Hollister different from its competitors. Hollister is not doing promotion in traditional way but still number of customer is increasing in every year. In this research, the research tried to
References: Page 53 Review, 35(3), p82-95 [Online] Available at: http://business.highbeam.com/437040/article-1G1-14320583/why-improving-qualitydoesnt-improve-quality [Accessed: 10 September 2012) 56