Impact of Social Networking on Customer Loyalty
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Table of Contents
Table of Tables ....................................................................................................................................... 4 Table of Figures ...................................................................................................................................... 5 Abstract ................................................................................................................................................... 6 1. INTRODUCTION .......................................................................................................................... 7 1.1. Background ............................................................................................................................. 7 The World’s biggest Community .................................................................................... 7 Power of Word-of-mouth and their influence ................................................................. 8 People tend to engage, buy and share ............................................................................. 9
1.1.1. 1.1.2. 1.1.3. 1.2.
Online Social Media ............................................................................................................. 10 Online Social Networks ................................................................................................ 10 Social Communities ...................................................................................................... 10
1.2.1. 1.2.2. 1.3.
Facebook Fever ..................................................................................................................... 11 Success of Facebook Marketing.................................................................................... 11
1.3.1. 1.4. 1.5. 2.
Problem Discussion .............................................................................................................. 13
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Table of Contents
Table of Tables ....................................................................................................................................... 4 Table of Figures ...................................................................................................................................... 5 Abstract ................................................................................................................................................... 6 1. INTRODUCTION .......................................................................................................................... 7 1.1. Background ............................................................................................................................. 7 The World’s biggest Community .................................................................................... 7 Power of Word-of-mouth and their influence ................................................................. 8 People tend to engage, buy and share ............................................................................. 9
1.1.1. 1.1.2. 1.1.3. 1.2.
Online Social Media ............................................................................................................. 10 Online Social Networks ................................................................................................ 10 Social Communities ...................................................................................................... 10
1.2.1. 1.2.2. 1.3.
Facebook Fever ..................................................................................................................... 11 Success of Facebook Marketing.................................................................................... 11
1.3.1. 1.4. 1.5. 2.
Problem Discussion .............................................................................................................. 13
References: 68 VizEdu(2009).