Chapter # 1: INTRODUCTION
One of the basic needs of mankind is “Communication”, and to fulfill this need in a better way man is working hard. From the age of stone writing to the era of digital development we are making our communication better. In this way journey the most dynamic and revolutionary development is “Internet”. The internet is computer based global information system. It is composed of many interconnected computer networks. Each network may link thousands of computers enabling them to share information. The internet has brought a transformation in every aspects of life. It is one of the biggest contributors in making the world into a global village. Use of internet has grown tremendously since it was introduced. It is mostly because of its flexibility. Nowadays one can access the internet easily. Without the coordination of internet, the transcend of communication would not be at the level, it is at right now. Internet makes possible for every one to read a web site from anywhere around the world but in this web conversation, one couldn’t have complete image of one’s personality or general life style. Therefore this communication was limited i.e. just to read a website. Such communication would be a low level of communication. This type of communication is now overcome by the increasing trend of Social networking sites. Social Media is the current big buzzword in the world of Internet Marketing, and with good reason. It is already such a big part of the Internet culture. Social networking is a way for one person to meet up with other people on the Net. That's not all though. Some people use social networking sites for meeting new friends on the Net. Other's use it to find old friends. Nowadays internet usage among youth is one of the most pressing issues. Various internet sites including Google, Wikipedia and social networks sites etc. are very popular among the people particularly youth. Although numerous investigations on