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Impact of E-Commerce in Starbucks

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Impact of E-Commerce in Starbucks
IMPACT OF E-COMMERCE

ON

STARBUCKS

Table of Contents

DATE IV 1
TASK 1 - ORGANISATION 3
INTRODUCTION 3
STARBUCK S INTERNAL BUSINESS FUNCTIONS 4
STAKEHOLDER RELATIONSHIPS 6
TASK 2 – IMPACT OF E-COMMERCE 10
INTRODUCTION 10
BUSINESS IMPACT OF E COMMERCE ON STARBUCKS 10
IMPACT ON SOCIETY 11
CONCLUSION 13
REFERENCE LIST 14

Task 1 - Organisation

Introduction
By definition an organization is a group of people who have come together socially to achieve a common goal on a continuing basis as set out in a mission statement. All organisations consist of some form of management structure which determines their business functions.

Functional areas of a business refer to the activities that employee or group of employees (department) of an organisation engage in order to efficiently satisfy the dictates of the objectives. Depending on an organisations’ size, many activities can be carried out by one person in the case of a small enterprise or divided among a large group of people which is largely the requirement for large organisations.

This task will be evaluating ‘Starbucks Coffee’ as the chosen organisation for this report, identifying its business aims, functions and relationship with stakeholders, consumers, government. It will examine the various global business functions used by Starbucks to meet its organisational goals and objectives.

STARBUCKS COFFEE COMPANY
Starbucks is a private sector organisation in the speciality coffee industry. Being private it means the organisation is not state controlled and its activities are profit driven by its owners, i.e. the directors, boards and other management structures built by starbucks to ensure its survivability and effectiveness as a brand. Their mission statement is ‘to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time’.

By examination of this statement we can identify that the company organizational culture will promotes an

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