impact of e-tailing on retailing
ABSTRACT
E-tailing is defined specifically as the act of purchasing goods or services, traditionally purchased in a retail store, over the Internet. The firms like Amazon.com, e-Trade, etc. can offer almost unlimited content on request and can make changes as they are free from geographic boundaries and various other costs. E-businesses do more than simply provide alternative shopping sites to real-world stores; they can also expand existing markets and even create new ones. Internet-based businesses can provide increased information and choice and time savings as compared to traditional retail or catalogue operations. Some of own online stores include, Barnes and Noble, Merrill Lynch.
This paper provides an analysis of internet based marketing and its assessment by conducting a survey on 100 respondents in Rewa city. The main task of the article is to analyze consumer attitude towards internet marketing and find out the dimensions which are liked most by them.
Keywords:- E-tailing, E-Commerce, Retailing, Globalization, Societal technologies etc.
INTRODUCTION
If we start with a question that what is the most influential factor affecting the retail industry today which is changing the way we all live, work and play? The answer to the question is the Internet. E-commerce is the act of conducting business electronically, and e-tailing is defined specifically as the act of purchasing goods or services, traditionally purchased in a retail store, over the Internet.
E-tailing began to work for some major corporations and smaller entrepreneurs as early as 1997 when Dell Computer reported multimillion dollar orders taken at its Web site. The success of Amazon.com hastened the arrival of Barnes and Noble 's e-tail site. Concerns about secure order-taking receded. Also in the 1997year in which Auto-by-Tel reported that they had sold their millionth car over the Web, and Commerce Net/Nielsen Media reported that 10 million people had made purchases on the Web.
E-tailing is defined specifically as the act of purchasing goods or services, traditionally purchased in a retail store, over the Internet. The firms like Amazon.com, e-Trade, etc. can offer almost unlimited content on request and can make changes as they are free from geographic boundaries and various other costs. E-businesses do more than simply provide alternative shopping sites to real-world stores; they can also expand existing markets and even create new ones. Internet-based businesses can provide increased information and choice and time savings as compared to traditional retail or catalogue operations. Some of own online stores include, Barnes and Noble, Merrill Lynch.
This paper provides an analysis of internet based marketing and its assessment by conducting a survey on 100 respondents in Rewa city. The main task of the article is to analyze consumer attitude towards internet marketing and find out the dimensions which are liked most by them.
Keywords:- E-tailing, E-Commerce, Retailing, Globalization, Societal technologies etc.
INTRODUCTION
If we start with a question that what is the most influential factor affecting the retail industry today which is changing the way we all live, work and play? The answer to the question is the Internet. E-commerce is the act of conducting business electronically, and e-tailing is defined specifically as the act of purchasing goods or services, traditionally purchased in a retail store, over the Internet.
E-tailing began to work for some major corporations and smaller entrepreneurs as early as 1997 when Dell Computer reported multimillion dollar orders taken at its Web site. The success of Amazon.com hastened the arrival of Barnes and Noble 's e-tail site. Concerns about secure order-taking receded. Also in the 1997year in which Auto-by-Tel reported that they had sold their millionth car over the Web, and Commerce Net/Nielsen Media reported that 10 million people had made purchases on the Web.
References: Millstein, Alan G. “2001: A Retail Odyssey.” Forecast (March/April 1996), p. 38. Krafft, Manfred; Mantrala, Murali K Kulkarni, R. Raghavendra, Faculty of MarketingPES Institute Of Management, SavvyShopper.org (2000) Know Your Rights - Retrieved June 25, 2006