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Impact on Young Generation by Advertising Strartigies

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Impact on Young Generation by Advertising Strartigies
Contents Executive summary Objective of the Project History Introduction of Pizza Hut Concept & Format Products Product Assortment Retail environment Positioning Market Strategy Price positioning Customer Profile Customer Pull Factors Comparison Long term prognosis Company policy Health Concerns Advertising Pasta Hut Sponsorship Countries with Pizza Hut Restaurants Pizza Hut’s Franchising Network in India Pizza Hut named India’s most trusted Food Brand Questionnaire Conclusion References

Executive Summary

The research project deals with Pizza Hut. The research project addresses the issues and facts that are critical to success of Chain of Pizza Hut in India. The project has also looked over the main challenges. Along with this, the project has also covered management skills, services provided and trends & opportunities. The report also discusses about the competitors of the Pizza Hut in India . It also covers various promotional techniques adopted by Pizza Hut in order to attract customers. It also shows its comparison with its competiotors. There is an intense competition among these players which make them come out with various offers time to time.

Surveys were also conducted with customers during this project which gave insights about these outlets and the factors that are motivating them to visit Pizza Hut.The result of this survey gives very interesting facts.

Finally, the report also covers strength and weaknesses along with opportunities and threats involved for Pizza Hut in Indian market. Objective of the Project

• Exploring the marketing techniques adopted by Pizza Hut in India.

• Recent trends in the market with respect to promotion of Pizza Hut.

• Opportunities and challenges in India.

• Analysis on the basis of Survey Conducted with the Customer which attracts them to visit Pizza Hut.

INTRODUCTION


References: Google Search Engine www.definitions.com www.answers.com www.about.com www.wikipedia.org www.pizzahut.com
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