Impacts of Television Advertising Perceived by Media and Non-Media Students

1.0.0 INTRODUCTION

1.1.0 NEED OF THE STUDY

Advertising industry is grooming with investments of millions in the industry. The improvisation in advertisement production standards has attracted the audience in the past. Advertising can have wide-ranging repercussions on a society. Some critics suggest that advertising promotes a materialistic way of life by leading people to believe that purchasing products or services achieve happiness. Today mass number of people with various age group, gender, educational level, professions are seeing advertisements on various TV channels and, on habits, living has a broader impact. Here this proposed study is narrowed down towards media and non-media students with respect to advertisement’s educational, informative, cultural and marketing impact.

2.1.0 STATEMENT OF PROBLEM “A study of impacts of television advertising perceived by media and non-media students”.

2.2.0 OBJECTIVES Following are the objectives of the present study:

4.2.1 To study and compare the educational impact of television advertising perceived by media students and non-media students.

4 To study and compare the informational impacts of television advertising perceived by media students and non-media students. 2. To study and compare the marketing impact of television advertising perceived by media students and non-media students. 2. To study and compare the Cultural impact of television advertising perceived by media students and non-media students. 2. To study of the effect of gender in knowing the impact of television advertising perceived by media and non-media students.

4. HYPOTHESES

1. There is no significant educational impact of television advertising perceived by media and non-media students. 4 There is no significant informational impact of television advertising perceived by media and non-media students. 4. There is no significant

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